Propaganda Films
| Company type | Private |
|---|---|
| Industry | Film production, Television production, Music video production |
| Founded | 1986 |
| Founder | Steve Golin, Sigurjón Sighvatsson, David Fincher, Nigel Dick, Dominic Sena, Greg Gold |
| Defunct | 2001-11-09 |
| Fate | Shut down operations; parts acquired by PolyGram, USA Films, SCP Equity Partners |
| Successor | Anonymous Content (by Steve Golin), others absorbed into Universal and other companies |
| Headquarters | Los Angeles , United States |
Area served | United States |
Key people | Steve Golin (Founder), Sigurjón Sighvatsson (Founder), David Fincher (Founder), Nigel Dick (Founder), Dominic Sena (Founder), Greg Gold (Founder) |
| Products | Films, television series, music videos, commercials |
| Owner | PolyGram Filmed Entertainment (from 1991) |
| Parent | PolyGram Filmed Entertainment (1991–1998) |
Propaganda Films (displayed as PЯOPAGAИDA FILMS) was a production company based in Los Angeles, established in 1986 by producer Steve Golin, producer Sigurjón Sighvatsson, along with directors David Fincher, Nigel Dick, Dominic Sena, and Greg Gold. The firm quickly became a dominant force in television commercials and music video production, capturing close to one-third of the U.S. music video market within just four years.
Founding and initial phase (1986–1990)
Created with the intention of producing films that its founders found difficult to finance or control through other channels, Propaganda Films initially concentrated on music video production as a means to secure financial footing. The company also ventured into television commercial production, leveraging advertising industry standards to enhance the quality of both commercials and music videos. In 1988, Propaganda secured a pivotal agreement with Dutch media corporation PolyGram, which provided funding for film projects in return for a share of the revenues. During this era, Propaganda collaborated with acclaimed directors such as David Lynch, contributing to his film Wild at Heart and the television series Twin Peaks.
PolyGram acquisition and subsequent downturn (1991–2001)
The original arrangement with PolyGram involved the sale of 49% of Propaganda Films, aimed at bolstering financial resources and expanding project opportunities. However, the founders soon recognized that additional capital was necessary to maintain ongoing film production.
In 1991, PolyGram Filmed Entertainment completed the full acquisition of Propaganda Films, which resulted in diminished creative autonomy and intensified budget controls. According to Nigel Dick, budget increases intended for creative development were frequently reduced due to PolyGram’s stringent financial management. Throughout the 1990s, Propaganda produced films including Canadian Bacon, The Game, and Being John Malkovich, while sustaining a significant role in commercials and music videos for prominent artists like Madonna and Michael Jackson.
In 1998, following PolyGram’s sale to Seagram, parts of the company were absorbed into Universal, while Propaganda’s commercial, music video, and management divisions were sold to SCP Equity Partners. The original film division was acquired by Barry Diller’s USA Films, which was eventually dissolved. The management sector was taken over by a consortium led by Sundance Group executive Gary Beer, who relaunched a film division under Rick Hess and Trevor Macy in 1999.
By 2000, significant executives such as Sighvatsson had departed for Lakeshore Entertainment, while founder Golin created Anonymous Content in collaboration with USA Films. Producer Paul Schiff joined the reestablished film division, which secured agreements with Mandolin Entertainment and entered into the joint venture ProCon Films alongside Constantin Film. However, ProCon was disbanded in October 2001.
Amidst declining advertising revenues, Propaganda Films shut down operations on November 9, 2001. Former team members moved on to companies including RAW Entertainment and Catch 23 Entertainment, while Rick Hees took a position at the Creative Artists Agency.
Prominent Collaborators
- Boris Malagurski
- Vaughan Arnell
- Michael Bay
- Markus Blunder
- Paul Boyd
- Nick Brandt
- Albert Bravo
- Jhoan Camitz
- Peter Care
- John Dahl
- Nigel Dick
- David Fincher
- Antoine Fuqua
- Douglas Gayeton
- Greg Gold
- Michel Gondry
- Steve Hanft
- Spike Jonze
- David Kellogg
- Alek Keshishian
- Mark Kohr
- Christian Langlois
- John Lithgow
- David Lynch
- Pierre Winther
- Scott Marshall
- Michael Moore
- Jeffrey Obrow
- Willi Patterson
- Vadim Perelman
- Alex Proyas
- Paul Rachman
- Mark Romanek
- Stéphane Sednaoui
- Dominic Sena
- Zack Snyder
- Simon West
- Bobby Woods
- Gore Verbinski
- Max and Dania
Selected Filmography
- P.I. Private Investigations (1987)
- The Blue Iguana (1988)
- Kill Me Again (1989)
- Fear, Anxiety & Depression (1989)
- Janet Jackson's Rhythm Nation 1814 (1989)
- Heat Wave (1990)
- Industrial Symphony No. 1: The Dream of the Brokenhearted (1990)
- Twin Peaks (TV series, 1990–1991, currently under the ownership of CBS Television Distribution)
- Daddy's Dyin': Who's Got the Will? (1990)
- Wild at Heart (1990)
- Beverly Hills, 90210 (TV series, 1990–2000, presently owned by CBS Television Distribution)
- Salute Your Shorts (TV series, 1991–1992)
- The Idiot Box (TV series, 1991)
- Books: Feed Your Head (TV mini-series, 1991)
- Madonna: Truth or Dare (1991)
- A Climate for Killing (1991)
- Voices That Care (1991)
- The Pacific Century (TV mini-series, 1992)
- Ruby (1992)
- A Stranger Among Us (1992)
- A Year and a Half in the Life of Metallica (1992)
- Candyman (1992)
- Fallen Angels (TV series, 1993–1995)
- Hotel Room (TV mini-series, 1993)
- Tales of the City (TV mini-series, 1993)
- Route 66 (TV series, 1993)
- Red Rock West (1993)
- Kalifornia (1993)
- Dream Lover (1993)
- Dangerous: The Short Films (1993)
- S.F.W. (1994)
- Turbocharged Thunderbirds (TV series, 1994)
- Jason's Lyric (1994)
- Avalanche (1994)
- Dead Connection (1994)
- My So-Called Life (TV series, 1994–1995)
- Coldblooded (1995)
- The Interview (1995)
- Canadian Bacon (1995)
- [Condensed Listing]**
Key productions spanning the mid-90s to early 2000s include:
- Lord of Illusions(1995), Barb Wire(1996), The Portrait of a Lady(1996), Sleepers(1996), Guy(1996), The Game(1997), A Thousand Acres(1997), An American Werewolf in Paris(1997), More Tales of the City(TV miniseries, 1998), Your Friends & Neighbors(1998), Return to Paradise(1998), Thursday(1998), Being John Malkovich(1999), The Match(1999), Nurse Betty(2000), Bounce(2000), Woman on Top(2000), The Little Vampire(2000), Southlander(2001), Full Frontal(2002), Auto Focus(2002), The Badge(2002), Trapped(2002), and Adaptation.(2002).
External links
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