Prophet (company)
| Company type | Private |
|---|---|
| Industry | Consulting |
| Founded | 1992 |
| Founder | Scott Galloway, Ian Chaplin |
| Headquarters | San Francisco , United States |
Area served | United States, Europe, Asia |
Key people | Michael Dunn (Chairman and CEO), David Aaker (Vice Chairman) |
| Products | Strategy, transformation, innovation, branding, marketing, design consulting |
Number of employees | 500+ |
Prophet is a comprehensive growth consulting firm that specializes in strategy, transformation, innovation, branding, marketing, and design. Based in San Francisco, the company maintains offices throughout the United States, Europe, and Asia. It is notably known for its contributions to BP's Beyond Petroleum initiative and T-Mobile's "Un-carrier" brand positioning.
History
Established in 1992 by Scott Galloway and Ian Chaplin, both alumni of the Haas School of Business at the University of California, Berkeley, Prophet rapidly gained traction within the consulting industry.
Michael Dunn joined as president in 1998 and advanced to CEO by 2000; he currently holds the roles of chairman and CEO. Around this period, branding authority David Aaker came on board as vice chairman, playing a key role in Prophet’s strategic expansion. Presently, the firm achieves annual revenues near $125 million and employs a global workforce exceeding 500 professionals.
Acquisitions
In early 2009, Prophet expanded its creative and innovation capabilities by acquiring Play, a Richmond-based company. The firm extended its European footprint in 2011 with the acquisition of Noshokaty, Döring & Thun, a strategic marketing agency located in Berlin, bringing onboard clients like Allianz, Deutsche Telekom, General Motors Europe, Deutsche Postbank, Sony, and Volkswagen.
The year 2012 saw multiple acquisitions: (r)evolution, an Atlanta-centered branding and innovation consultancy; the Material Group, a Chicago digital design and development agency; and Figtree, a brand and design firm operating out of London and Hong Kong.
Prophet bolstered its digital transformation expertise in 2015 by acquiring Altimeter Group, founded by Charlene Li. Altimeter specializes in research related to digital transformation, customer experience, and connected technologies and functions as Altimeter, a Prophet Company.
In 2021, Prophet deepened its involvement in the DACH market through the acquisition of KEYLENS Management Consultants with offices in Munich and Hamburg. KEYLENS now operates under the name KEYLENS, a Prophet Company.