Psycho Bunny
| Company type | Private |
|---|---|
| Industry | Apparel, Fashion |
| Founded | 2005 |
| Founder | Robert Godley, Robert Goldman |
| Headquarters | Montreal , Canada |
Area served | United States, Canada |
Key people | Alen Brandman (owner, CEO) |
| Products | Men's, women's, and children's clothing; neckwear; polo shirts; t-shirts; bottoms; cashmere scarves; socks; golf apparel |
Overview
Psycho Bunny is a privately owned apparel brand specializing in men's, women's, and children's clothing, established in 2005. The company maintains its original office in New York City while its main headquarters are situated in Montreal, Quebec, Canada. Since 2021, Alen Brandman, CEO of Thread Collective, has been at the helm as the company's owner.
In 2022, Psycho Bunny expanded its retail footprint by launching stores at Kenwood Towne Centre, Ross Park Mall, and Easton Town Center. The brand further extended its presence with a new outlet opening in West Edmonton Mall during the fall of 2023.
History
The men's contemporary fashion label Psycho Bunny was created in 2005 by Robert Godley alongside his business partner Robert Goldman. The brand initially gained recognition for its neckwear crafted from English silk, featuring distinctive designs ranging from small spade motifs to rabbit skulls reminiscent of Donnie Darko, which ultimately inspired the brand's name. According to Godley, the name "Psycho Bunny" originated when a buyer exclaimed upon seeing one of the ties: "look at the psycho bunny!"
Following the success of its signature neckwear line, Psycho Bunny broadened its product range to include polo shirts, t-shirts, bottoms, cashmere scarves, socks, and more recently introduced a golf apparel collection.
National Bank Open Tennis Tournament Sponsorship
Beginning in 2024, Psycho Bunny has held the position of a silver-level sponsor for the National Bank Open (NBO) events hosted in both Montreal and Toronto, Canada. The company entered into a multi-year agreement extending from 2024 through 2027 to support the tournaments in these two cities. As the designated official athletic apparel provider for Tennis Canada, Psycho Bunny also sponsors the Davis Cup and Billie Jean King Cup competitions. The brand is responsible for outfitting all volunteers involved in the coordination and management of these tournaments. Additionally, Psycho Bunny operates retail booths at both tournament venues where attendees can purchase exclusive apparel collections.