Pulpe de vie
| Company type | Private |
|---|---|
| Industry | Organic cosmetics |
| Founded | 2009 |
| Founder | Julie Ducret |
| Headquarters | Marseille , France |
| Products | Organic cosmetics |
Pulpe de Vie is a French brand specializing in organic cosmetics, established in 2009.
Background
Following a sabbatical spent in South America, Julie Ducret collaborated with an investment partner to create Bio Provence, operating within the Marseille Innovation business incubator.
In 2014, Pulpe de Vie secured €150,000 in capital from investors such as Bpifrance and Crédit Agricole.
After 2015, the company transitioned its distribution focus from para pharmacies and organic shops to mass retail outlets, resulting in production increasing from 5,000 to 10,000 units.
A second round of funding amounting to €400,000 was completed in 2017.
The brand halted its export activities in 2018 to concentrate on expanding its presence within the French market, strengthening its social media campaigns and collaborations with influencers.
By 2021, Pulpe de Vie had entered the discount retail segment, with products available in 450 of Lidl’s 1,006 stores across France.
In 2023, the company obtained €1.7 million in financing aimed at restarting export operations and targeting a threefold growth by 2026.
Production and marketing
Pulpe de Vie holds Ecocert and Cosmébio certifications and focuses on women aged between 20 and 35 years old. The brand highlights appealing packaging and maintains product prices below twenty euros.
The company implements a local sourcing approach by collaborating with approximately twenty regional suppliers, utilizing imperfect or unsold fruits to reduce food waste. A service provider based in Sisteron manages procurement, while manufacturing is outsourced to a laboratory located in La Fare-les-Oliviers.