Purple Carrot
| Company type | Private |
|---|---|
| Industry | Meal kit delivery service |
| Founded | 2014 |
| Founder | Andy Levitt |
| Headquarters | Needham, Massachusetts , United States |
Area served | United States |
Key people | Rishi Bhatia (CEO) |
| Products | Plant-based meal kits and ready-to-eat meals |
| Owner | Oisix ra daichi Inc. |
Number of employees | 70+ |
| Parent | Oisix ra daichi Inc. |
Purple Carrot is a meal kit company headquartered in Needham, Massachusetts, specializing exclusively in plant-based offerings. Established by Andy Levitt, the business delivers both ready-to-eat meals and meal kits to subscribers on a weekly basis. A 2022 article in Cosmopolitan highlighted that Purple Carrot's meal kits generate 72% fewer carbon emissions than a standard American meal.
In May 2019, the Japanese meal-kit and organic food delivery leader Oisix ra daichi Inc. purchased Purple Carrot for $12.8 million. The organization is currently managed by CEO Rishi Bhatia and reported revenues of $43 million in 2018, employing more than 70 staff members.
About
Purple Carrot was launched in 2014 as the United States’ pioneering fully plant-based meal kit service, advocating what it terms the "New American Diet." Customers can select from a three-night plan designed for two people priced at $68 or a two-night plan serving four people at $74. Meal preparation generally takes around 30 minutes, though some recipes may require up to an hour depending on the individual's cooking proficiency.
In May 2019, Purple Carrot was acquired by Oisix ra daichi Inc., Japan’s largest provider of meal kits and organic food delivery, for $12.8 million. By May 2022, Rishi Bhatia, previously serving as CTO, assumed the role of CEO with a focus on delivering greater convenience and adaptability in response to changing cooking behaviors.
In July 2023, Purple Carrot earned a Blue Ribbon award from PETA after ceasing the use of coconut milk sourced from Thailand due to concerns about unethical labor practices involving monkeys.