Qcue
| Company type | Private |
|---|---|
| Industry | Software, Live entertainment pricing |
| Founded | 2007 |
| Headquarters | Austin , United States |
| Products | Dynamic, time-sensitive pricing solutions for live entertainment |
Qcue is a company headquartered in Austin, established in 2007, specializing in dynamic, time-sensitive pricing solutions tailored for live entertainment entities. Their technology allows ticket prices to be adjusted instantly according to market demand.
History and clients
Qcue introduced dynamic pricing to the sports industry in 2009 through a pilot initiative with Major League Baseball's San Francisco Giants, targeting 2,000 seats. That same year, the Dallas Stars became the NHL’s inaugural team to adopt dynamic pricing strategies.
By 2010, the Giants had expanded the dynamic pricing model to cover their entire stadium. Additionally, the Utah Jazz and two other NBA franchises integrated Qcue’s platform into their operations. In July 2010, Qcue formed a partnership with Major League Baseball Advanced Media and Tickets.com to embed dynamic pricing features directly on team websites.
The following year, Qcue added several MLB clients such as the Oakland Athletics, St. Louis Cardinals, and New York Mets. By the 2012 season, Qcue was supporting 15 MLB teams and enabled dynamic pricing during postseason games for the Giants, Athletics, and Cardinals.
In 2013, the Texas Rangers adopted Qcue’s dynamic pricing technology, reflecting ongoing expansion within professional sports organizations.
Awards and recognitions
Qcue earned accolades in 2007 by winning business plan contests at both the McCombs School of Business Moot Corp and the Rice Business Plan Competition hosted by the Rice Alliance for Technology and Entrepreneurship.
In 2011, Fast Company recognized Qcue as one of the top 10 Most Innovative Companies in Sports.
By 2013, Fast Company included Qcue among the 50 Most Innovative Companies worldwide and ranked it third among sports-related innovators, trailing only Nike and the NBA.