Quantcast
| File:Wordmark-Dark.png | |
| File:Quantcast offices, San Francisco (2019).jpg Quantcast offices located in San Francisco (2019) | |
| Company type | Private |
|---|---|
| Industry | SaaS/PaaS (Software-as-a-Service / Platform-as-a-Service) |
| Founded | 2006 |
| Headquarters | San Francisco, California , U.S. |
Area served | Worldwide |
Key people | Konrad Feldman (CEO), Peter Day (CTO) |
| Products | Quantcast Platform Quantcast Choice Quantcast Measure Quantcast Advertise |
| Website | https://www.quantcast.com/ |
.jpg){kind=link}
Quantcast is a U.S.-based tech enterprise established in 2006, specializing in audience analytics, advertising solutions, and measurement services. It maintains a global presence with offices situated throughout North America, Europe, and the Asia-Pacific region.
History
Quantcast was created on the belief that dependable data is essential for successful digital advertising. The company initially concentrated on real-time audience measurement by embedding tags into digital content to gather detailed demographic and engagement information. This intelligence assists marketers and publishers in gaining precise audience insights.
In 2010, the Media Rating Council (MRC) accredited Quantcast’s Publisher Program as the first syndicated online traffic measurement service, enhancing its industry standing.
The acquisition of MakeGood Software in 2013 expanded Quantcast’s advertising technology portfolio by incorporating sophisticated data management and reporting functionalities into its campaign platform, bolstering its competitive edge against firms such as comScore.
In 2021, Quantcast introduced its self-service offering, the Quantcast Platform, aimed at enabling brands, agencies, and publishers to execute advertising campaigns efficiently across the open internet. That same year saw the rollout of Quantcast Academy, an online certification program focused on digital advertising education, alongside a cookieless solution designed to comply with shifting privacy requirements.
August 2023 marked a strategic shift when InMobi acquired Quantcast Choice, the company’s consent management product.
Recognition
- 2013 OnMedia 100 Top Private Companies - B2B: Advertising Analytics
- 2012 Wired Magazine: Among The 10 San Francisco Tech Companies You Wish You Worked For
- 2012 AlwaysOn Global 250 Top Private Companies
- 2011 OnMedia 100 Top Private Companies - B2B: Advertising Analytics
- 2011 Business Insider Digital 100: Ranked #54
- 2010 Fast Company Most Innovative Companies - Web
- 2015 Glassdoor Employee's Choice Award for Best Places to Work
- 2016 Collaboration with IAB Europe, IAB UK, and ANA to create an educational initiative about the online advertising ecosystem
- 2016 Business Insider: Positioned #11 among leading pre-IPO ad tech startups
- 2021 MarTech Breakthrough Awards: Honored with “Best Web Analytics Solution” for Quantcast Measure
- 2021 Best in Biz Awards North America: Silver recipient for “Best New Product of the Year”
- 2021 and 2022 Human Rights Campaign Foundation: Named among Best Places to Work for LGBTQ Equality
- 2022 Built In: Included in Best Places To Work Awards
External links
- Pages with broken file links
- United States digital marketing firms
- United States market research firms
- San Francisco-based companies
- Web analytics services
- Software for web log analysis
- American enterprises founded in 2006
- 5
- Companies of the United States by year of establishment
- American companies established in 2006