Quick Lane
| File:Quick lane autocenter logo.png | |
 Quick Lane facility in Valdosta, Georgia, 2016 | |
| Company type | Division |
|---|---|
| Industry | Automotive services |
| Founded | 1997 Dearborn, Michigan, U.S. |
| Headquarters | , |
Number of locations | 825[1] |
Area served | Nationwide |
| Products |
|
| Services |
|
| Parent | Ford Motor Company |
| Website | quicklane.com |
Quick Lane Tire and Auto Center operates as a worldwide automotive service network specializing in oil changes, tire rotations, multi-point inspections, and other quick maintenance offerings. Headquartered in Dearborn, Michigan, it functions as a subsidiary of Ford Motor Company. As of February 2018, the chain includes 825 locations.[1] Locations may exist as independent outlets or be integrated within dealership premises. The Quick Lane concept was developed to help dealerships compensate for reduced warranty work by generating additional service revenue.[2] The center provides routine vehicle maintenance such as oil and filter replacement, basic repairs including brake servicing, and tire changes.[3]
History
Initiated by Ford Motor Company in 1997 as a pilot project, Quick Lane expanded rapidly with 80 outlets by 2003, increasing the total to 279 locations.[2] In August 2014, Ford partnered with the Detroit Lions to designate Quick Lane as the title sponsor of the Quick Lane Bowl, replacing the former Little Caesars Pizza Bowl as Detroit's annual college football bowl game.[4] This sponsorship agreement continued through June 2024.[5]
In January 2017, Ford introduced Omnicraft parts targeting non-Ford and non-Lincoln vehicles. This initiative enabled Quick Lane franchise operators to source these parts directly through their network instead of external suppliers, enhancing ordering efficiency and potentially lowering expenses.[6] Subsequently, in February 2018, Changan Ford Automobile launched two company-owned Quick Lane centers in China—the first such locations outside the U.S.[7][8]
Sponsorships
Quick Lane initiated its sponsorship of the Quick Lane Bowl in 2014, committing to a three-year agreement. In November 2016, the company renewed its partnership with the Detroit Lions' bowl event, extending the naming rights through 2019.
In the realm of motorsports, Quick Lane supported the Wood Brothers No. 21 Ford Fusion, branded with Motorcraft/Quick Lane, driven by Ryan Blaney during the 2017 Monster Energy NASCAR Cup Series. The following season, in 2018, Paul Menard took over as driver of the No. 21 vehicle, with Quick Lane maintaining its sponsorship throughout that year.
References
- ↑ 1.0 1.1 Cite error: Invalid
<ref>tag; no text was provided for refs namedan - ↑ 2.0 2.1 "SERVICE & PARTS: Ford will add 100 Quick Lanes". Automotive News. Retrieved 2018-01-10.
- ↑ Wilson, Amy. "Ford Quick Lane: 1M tire sales - Tire Business". Tire Business. Retrieved 2018-01-10.
- ↑ Lacy, Eric (December 12, 2014). "Detroit's Quick Lane Bowl: Game in 'a football town' has staying power, Detroit Lions' Tom Lewand says". MLive Detroit. Mlive Media Group. Retrieved December 4, 2018.
- ↑ Ramsey, Jared (June 7, 2024). "Detroit bowl game in search of new title sponsor after 10 years as Quick Lane Bowl". Detroit Free Press. Retrieved June 17, 2024.
- ↑ "Omnicraft parts to boost Quick Lane business". Tire Business. Crain News Service. February 27, 2017. Retrieved 2018-01-10.
- ↑ "First Two Quick Lane Tire and Auto Centers Open in China". The News Wheel. 2018-03-14. Retrieved 2018-04-04.
- ↑ "Ford launches intense effort to compete in China, plans 50 new vehicles by 2025". USA Today.
External links
- No URL found. Please specify a URL here or add one to Wikidata.
Template:Ford Motor Company 42°18′01″N 83°15′56″W / 42.30033°N 83.26564°W