Rainbow Magic
| Company type | Franchise |
|---|---|
| Industry | Children's literature, Entertainment |
| Founder | Working Partners |
Area served | United Kingdom, United States |
| Products | Children's books, Anime film |
| Owner | Mattel |
Rainbow Magic is a children's fiction franchise from the United Kingdom, initially developed by Working Partners and now owned by Mattel, with certain licensing rights managed by IoM Media Ventures. It gained prominence through the children's books released by Orchard Books. The series is penned under the collective pen name Daisy Meadows and was originally illustrated by Georgie Ripper and Alison Winfield, while subsequent volumes feature illustrations by various uncredited artists. The narratives center around Kirsty Tate, Rachel Walker, Gracie Adebayo, and Khadijah Khan as they embark on enchanting adventures alongside their fairy companions.
In 2010 and 2011, Rainbow Magic titles ranked as the most frequently borrowed children's books in UK libraries and were second overall across all categories. In the United States, the series is published by Scholastic Inc., which offers editions that differ slightly in titles and formats. Scholastic also produces color versions targeted at younger audiences.
Books in the series generally contain six chapters each, with stories extending across seven books in earlier collections and four in later ones. Each set focuses on a particular theme, such as 'The Sporty Fairies' or 'The Jewel Fairies'. Several fairy characters draw inspiration from popular culture icons like Miley Cyrus, Tyra Banks, and Adele.
Characters
- Primary characters
- Rachel Walker
- Kirsty Tate
- Gracie Adebayo
- Khadijah Khan
- Jack Frost, goblin king
- Mr. Walker, father of Rachel
- Mrs. Walker, mother of Rachel
- Mr. Tate, father of Kirsty
- Mrs. Tate, mother of Kirsty
- Mum, Gracie's first mother
- Mama, Gracie's second mother
- Mr. Khan, Khadijah's father
- Mrs. Khan, Khadijah's mother
- Rafi, brother of Khadijah
- Queen Titania, fairy queen
- King Oberon, fairy king
- Betram, frog footman
Authors
Multiple writers and illustrators contribute to the Rainbow Magic series, including:
- Linda Chapman
- Narinder Dhami
- Rachel Elliot
- Sue Bentley
- Sue Mongredien
- Sarah Levison
- Marilyn Kaye
- Kristen Earhart
- Mandy Archer
- Tracey West
- Alison Winfield
Each volume contains a dedication acknowledging its main author.
Rainbow Magic: Return to Rainspell Island
Rainbow Magic: Return to Rainspell Island is a 70-minute anime film released directly to video in the United Kingdom on 7 May 2010. This British-Japanese collaboration was produced by Cookie Jar Entertainment alongside The Answer Studio. The movie was created exclusively in English; no Japanese-language track was included for its release in Japan.