Rainbow Shops
| File:Rainbow-logo.jpg | |
| Company type | Private |
|---|---|
| Industry | Apparel, retail |
| Founded | 1935 |
| Founder | Irving Arthur Swarzman |
| Headquarters | , |
Number of locations | 1,300 (2021) |
Key people | Joseph Chehebar (CEO) Albert Chehebar (President) |
| Products | Template:Flat list |
| Revenue | Increase Template:US$ (2021) |
Number of employees | 12,000 (2021) |
| Subsidiaries | 5-7-9 Joyce Leslie Marianne |
| Website | www |
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Rainbow USA Inc.—often simply called Rainbow Shops or Rainbow—is a privately owned American fashion retail company offering affordable apparel through multiple lifestyle brands, with a primary focus on teenage and young adult women. Its corporate headquarters are situated in the East New York neighborhood of Brooklyn, New York, United States.
History
Established in 1935 by Irving Arthur Swarzman,[1] Rainbow Shops began in New York City. Swarzman, originally from Austria and raised in Brooklyn, selected the name “Rainbow” to symbolize the wide and lively assortment of budget-friendly fashion available at the store. As his brothers Herman, Oscar, Ira, and Nat came of age, they joined the enterprise, expanding it from a single location to a chain of eighty-two outlets before divesting ownership in the 1980s, according to Swarzman’s granddaughter. Currently, the company is under the ownership of the Syrian-Jewish Chehebar family.Cite error: The opening <ref> tag is malformed or has a bad name Alongside its sister labels 5-7-9 and Marianne, Rainbow now operates approximately 1,300 stores across the United States, Puerto Rico, and the U.S. Virgin Islands.[1]
The parent company, A.I.J.J. Enterprises Inc., acquired the 5-7-9 brand in 1999 following Edison Brothers Stores’ bankruptcy. This brand is managed through a division known as The New 5-7-9 and Beyond, Inc.[2]
Typical Rainbow locations average around 5,000 square feet. Product assortments differ by store depending on local demographics and size; larger outlets generally feature departments for juniors, plus sizes, lingerie, footwear, and children's apparel.
E-commerce
Rainbow introduced its online shopping platform in November 2017, featuring a carefully curated range of Junior and Plus size apparel, footwear, accessories, as well as special discounts and promotional deals. The selection of available styles on the website is refreshed on a daily basis.
In popular culture
- The brand Rainbow is referenced in the movie Night School, directed by Malcolm D. Lee, where the character portrayed by Tiffany Haddish mistakenly calls it "Rainbow's".