Raja Fashions
| Company type | Private |
|---|---|
| Industry | Custom tailoring, fashion |
| Founded | 1957 |
| Founder | Raja Daswani |
| Headquarters | Hong Kong , Hong Kong |
Area served | United States, United Kingdom, Canada, Australia, Germany, New Zealand, Belgium, Switzerland, United Arab Emirates, Qatar |
| Products | Custom tailored suits and garments |
| Website | www |
Raja Fashions operates as a custom tailoring company headquartered in Hong Kong, with commercial activities spanning the United States, United Kingdom, Canada, Australia, Germany, New Zealand, Belgium, Switzerland, the U.A.E, and Qatar. Their business strategy centers on gathering client measurements internationally—mainly throughout Europe and North America—while manufacturing garments through tailors located in China.
The enterprise was founded in 1957 by Raja Daswani and originally catered to both male and female customers at its Hong Kong location. After the 1997 transfer of sovereignty over Hong Kong and the subsequent exit of numerous British expatriate patrons, the company broadened its reach by establishing temporary outlets in hotel rooms worldwide to continue serving its global customer base.
History
The inception of Raja Fashions dates back to 1957 when Mr. Raja Daswani’s grandfather migrated from Northern India to Hong Kong and started a bespoke tailoring shop in Kowloon. Over four decades, this Kowloon establishment earned a solid reputation. Upon assuming leadership, Raja Daswani actively enhanced the visibility of the "Raja Fashions" brand.
In the aftermath of the handover of Hong Kong, Mr. Daswani pursued international growth by engaging clients directly in the United Kingdom, inaugurating boutique outlets within upscale London hotels, and reaching out to customers via mail for suit fittings. This personalized sales method yielded strong financial results, prompting Raja Fashions to replicate this approach in additional cities across the UK and the United States.
The company’s second wave of expansion commenced in 2009 with new hotel-based shops opening in Australia, Canada, Germany, New Zealand, Belgium, and Switzerland. By 2012, services extended to include locations in Doha.
Advertorial text
Raja Fashions is distinguished by a longstanding advertorial that has remained virtually unchanged for many years across Britain and other English-speaking regions. Composed in 2004 by Financial Times writer Jonathan Margolis, this piece is reputed to be among the most frequently printed English-language texts outside of biblical scriptures and Shakespearean literature, although this assertion remains subject to debate.