Raw Thrills
| Company type | Private |
|---|---|
| Industry | Video games |
| Founded | 2001 |
| Founder | Eugene Jarvis, Deepak Deo, Andrew Eloff |
| Headquarters | Skokie, Illinois , United States |
| Products | Arcade video games |
Raw Thrills, Inc. is a United States-based arcade video game developer located in Skokie, Illinois. Established in 2001 by Eugene Jarvis, Deepak Deo, and Andrew Eloff, the company focuses on creating arcade titles frequently inspired by movies, drawing upon the founders' prior experience at Midway Games.
The company's debut standalone coin-operated game was the light-gun shooter Target: Terror, developed under Jarvis' leadership. Raw Thrills expanded its market presence with The Fast and the Furious, a racing game linked to the Universal Studios franchise, which later evolved into motion-based variants designed for family entertainment venues.
Between 2006 and 2007, Raw Thrills broadened its catalog with releases such as Big Buck Hunter Pro and The Fast and the Furious: Drift, strengthening its foothold in both arcade racing and shooting genres. The company further developed the Big Buck franchise by offering multiple cabinet options, supporting business growth through a variety of product configurations.
Targeting younger audiences through licensed content, Raw Thrills introduced Nicktoons Nitro, featuring well-known Nickelodeon characters. In 2009, collaborations with Konami and Activision resulted in Guitar Hero Arcade, combining Raw Thrills' technical capabilities with established licenses, which led to significant commercial success.
Partnering with Specular Interactive—a studio founded by former Midway developers—Raw Thrills co-developed H2Overdrive, regarded as a spiritual successor to Hydro Thunder. This title received positive reviews and enhanced Raw Thrills’ competitive edge in racing games. Motion-based versions of this game were distributed globally through alliances with companies like Namco Bandai Games and UNIS, expanding Raw Thrills’ international reach.
In March 2010, the company launched Terminator Salvation, a premium light-gun shooter tied to the film franchise. This game surpassed revenue projections during test runs, demonstrating effective strategies in licensed arcade content.
On June 16, 2021, Raw Thrills revealed its inaugural home console adaptation: Cruis'n Blast for the Nintendo Switch. This marked a pivotal expansion into console gaming, capitalizing on the founder’s heritage from the original Cruis'n series. The initiative reflects a strategic effort to diversify and access markets beyond traditional arcade sectors.
Games
- Target: Terror (2004)
- Target: Terror GOLD (2004)
- The Fast and the Furious (2004)
- Big Buck Hunter Pro (2006)
- The Fast and the Furious: Super Bikes (2006)
- The Fast and the Furious: Drift (2007)
- Big Buck Safari (2008)
- Nicktoons Nitro (2008)
- Big Buck Hunter Pro: Open Season (2009)
- Guitar Hero Arcade (2009)
- H2Overdrive (2009)
- Terminator Salvation (arcade game) (2010)
- Wheel of Fortune (2010)
- Super Bikes 2 (2010)
- Fast & Furious: SuperCars (2010)
- Frogger (2010) (Redemption Game)
- Big Buck World (2010)
- Dirty Drivin' (2011)
- Big Buck HD (2012)
- Cars (arcade game) (2012)
- Doodle Jump Arcade (2012)
- Winter X Games SnoCross (2012)
- Batman (2013)
- Pac-Man Chomp Mania (2013)
- Aliens Armageddon (2014)
- Barrel Of Monkeys (2014) (redemption game)
- Super Alpine Racer (2014)
- Jurassic Park Arcade (2015)
- MotoGP (2015)
- World's Largest Pac-Man (2016)
- Galaga Assault (2016)
- Cruis'n Blast (2017)
- Alien: Covenant (arcade game) (2017)
- Space Invaders Frenzy (2017) (redemption game)
- The Walking Dead (2017)
- X Games Snowboarder (2017)
- Injustice Arcade (2017)
- Teenage Mutant Ninja Turtles (2017)
- Slither.io (2018)
- Halo: Fireteam Raven (2018)
- Marvel Contest of Champions’’ (2019)
- ’’Super Bikes 3’’ (2019)
- ’’Nerf Arcade’’ (2019)
- ’’Nitro Trucks’’ (2020)
- ’’King Kong of Skull Island VR’’ (2020)
- ’’Bust-A-Move Frenzy’’ (2020)
- ’’Fast & Furious Arcade’’ (2022)
- ’’Moto GP VR’’ (2023)
- ’’Angry Birds Boom!’’ (2024)
- ’’Godzilla Kaiju Wars VR’’ (2024)
- ’’NBA Superstars™’’(2024)
- ’’Top Gun: Maverick’’ (2025)