Re:Invent

re:Invent

Company type	Office tower
Industry	Commercial real estate
Founded	2019 (2019)
Headquarters	Seattle , United States
Area served	Amazon headquarters campus, Seattle
Products	Office space, retail space
Number of employees	5,000 (approximate)

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re:Invent is a 37-story office tower located on Amazon’s headquarters campus in Seattle, Washington. Completed in 2019, it accommodates approximately 5,000 staff members and stands as one of the three principal skyscrapers within Amazon’s campus in the Denny Triangle district, situated just north of Downtown Seattle.

History

The plot hosting the building lies between the Amazon Spheres and Westlake Avenue. Previously, this site was occupied by a Toyota dealership that relocated to SoDo, Seattle#SoDo in 2015. Unlike its neighboring skyscrapers, Doppler and Day One, development of this third tower was postponed because the existing dealership facility was repurposed as a distribution center for Prime Now. The Prime Now operations moved to SoDo in October 2016, after which construction on the third tower commenced in November of that year.

The tower officially opened its doors in June 2019 and was named "re:Invent" after Amazon’s annual cloud computing conference. It primarily serves as workspace for around 5,000 employees focused on the company’s cloud services division, Amazon Web Services. The building also incorporates retail areas at street level. The plaza outside features water elements and a bronze sculpture crafted by artist Gerard Tsutakawa.

Among the retail tenants is an Amazon 4-star store, which offers products rated four stars or higher by customers; this store began operations in August 2019. In early 2020, a food hall operated by San Francisco-based China Live was planned to occupy approximately 13,000 square feet (1,200 m²) of retail space within re:Invent. However, this project faced delays and was ultimately cancelled due to the impact of the COVID-19 pandemic.

In November 2023, it was announced that the Gage Academy of Art will relocate into an available ground-floor retail unit at re:Invent by mid-2024. This approximately 14,000-square-foot (1,300 m²) facility is expected to serve about 3,000 students. Additional retail spaces within the complex are currently leased to businesses including Glassybaby and a store operated by record label Sub Pop.