ReachNow
| File:ReachNow Logo.png | |
| File:BMW Carshare vehicle in Capitol Hill, Seattle (26026355470).jpg A BMW i3 during ReachNow trials in Seattle's Capitol Hill neighborhood. | |
| Company type | Public (subsidiary) |
|---|---|
| Industry | Car rental |
| Founded | April 8, 2016 |
| Defunct | Template:End date and age |
| Headquarters | , |
Number of locations | 1 |
Key people | Steve Banfield (Chief Executive Officer) |
| Services | Carsharing |
| Owner | BMW Group |
| Parent | BMW |
| Website | www |
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ReachNow was a carsharing platform managed by the BMW Group, operating in the cities of Seattle, Portland, and Brooklyn. Initiated in 2016, the service ended its operations in Seattle and Portland on July 17, 2019. Members utilized a mobile application to book vehicles from a fleet that surpassed 1,000 cars. ReachNow competed with local rivals such as car2go and Zipcar. Unlike DriveNow—which was a partnership with Sixt—ReachNow was wholly owned by BMW and incorporated RideCell software.
History
The service debuted in April 2016 with an initial fleet of 370 vehicles. By the following month, Steve Banfield assumed the role of CEO as membership numbers grew to 13,000; at that time, competitor Car2Go had a user base of 77,000 in Seattle. In December 2016, ReachNow expanded its fleet in Seattle to 700 vehicles and reduced the minimum driving age requirement to 18 years. Additionally, the company launched four new Mobility Services: Reserve, Share, Fleet Solutions, and ReachNow Ride—a ride-hailing option designed to rival Uber and Lyft.
In March 2018, BMW and Daimler revealed plans to merge ReachNow with Car2go into a jointly operated carsharing venture. Subsequently, BMW discontinued ReachNow Ride in May 2019 and ceased all ReachNow operations in Seattle and Portland on July 17, 2019.
Service area
Initially serving a restricted zone in Seattle from its April 2016 launch, ReachNow expanded coverage to encompass the entire city by December of the same year. Service extended to Seattle–Tacoma International Airport in August 2016. The company further broadened its reach by entering Portland, Oregon in September 2016 and parts of Brooklyn, New York in November 2016; however, operations in Brooklyn were later halted due to maintenance challenges.
Fleet
ReachNow maintained a vehicle inventory comprising 700 units in Seattle, 360 in Portland, and 260 in Brooklyn. The fleet featured models such as the BMW 328xi and 330xi sedans, electric BMW i3s, Mini Coopers available in both two-door and four-door configurations, as well as the Mini Clubman. In December 2016, the BMW X1 was incorporated into the vehicle lineup.