Real3D

Real3D, Inc.

Company type	Private
Industry	Computer hardware, Graphics hardware
Founded	January 1995 (1995-01)
Founder	Spin-off from Lockheed Martin
Defunct	October 1, 1999 (1999-10-01)
Fate	Acquired by Intel
Headquarters	United States
Area served	Worldwide
Products	Arcade graphics hardware, 3D graphics technology, Intel740 graphics card (in collaboration)
Parent	Lockheed Martin (until 1999), then Intel (after acquisition)

Real3D, Inc. was a manufacturer specializing in arcade graphics hardware, originating as a spin-off from Lockheed Martin. The firm created 3D graphics technology utilized by Sega, particularly integrated into the highly successful Sega Model 2 and Model 3 arcade platforms. In conjunction with Intel and Silicon Graphics (SGI), Real3D developed the Intel740 graphics card, which ultimately failed to achieve commercial success. Changes in the market environment culminated in Real3D’s acquisition by Intel in 1999.

History

The origins of Real3D trace back to GE Aerospace’s research units, with foundational work linked to the Project Apollo Visual Docking Simulator—recognized as the first system to generate full-color 3D computer images. Throughout the 1970s, GE Aerospace marketed sophisticated simulation technologies but remained smaller compared to rivals such as Singer Corporation and CAE.

Following Jack Welch’s appointment in 1981, GE implemented a policy demanding that all divisions be industry leaders or face divestiture. Consequently, GE Aerospace was sold to Martin Marietta in 1992. When Martin Marietta merged with Lockheed in 1995 to establish Lockheed Martin, the newly formed company sought to commercialize its graphical technology assets. Real3D was founded in January 1995 and collaborated with Sega, delivering 3D graphics hardware for more than 200,000 units of the Sega Model 2 and Model 3 arcade systems—two of the most prominent arcade platforms of their era.

In addition, Real3D partnered with Intel and Chips and Technologies on the "Auburn" project, a PC expansion card designed to demonstrate Intel’s Accelerated Graphics Port technology. Launched as the Intel740 in 1998, this product faced design limitations that hindered its market penetration, leading to its discontinuation within a year.

By 1999, as Lockheed Martin shifted its focus back to defense contracts, Real3D’s principal collaborations were winding down. The company ceased operations on October 1, with its assets acquired by Intel on October 14. Subsequently, ATI recruited numerous former Real3D employees for a new office in Orlando. Legal challenges ensued: 3dfx Interactive filed patent infringement lawsuits against Real3D; following Intel’s takeover, it transferred related intellectual property rights back to 3dfx. Meanwhile, SGI’s graphics division—including its 10% ownership stake in Real3D—was purchased by nVidia, prompting further patent disputes involving ATI until a cross-licensing agreement was finalized in 2001.

External links

• Official website (archived)