Rebecca & Drew Manufacturing
| Company type | Private |
|---|---|
| Industry | Women's apparel |
| Founded | 2004 |
| Founder | Rebecca Matchett, Drew Paluba |
| Headquarters | New York City , United States |
| Products | Women's apparel with TrioFit sizing technology |
Rebecca & Drew Manufacturing was a women's apparel firm recognized for its innovative TrioFit sizing approach, which combined a woman's bra measurement, stature, and body type to deliver an almost bespoke fit. The size range included options from 32A to 38DD, initially available in both standard and extended lengths.
Established in 2004 by Rebecca Matchett (who also co-founded Alice + Olivia) alongside Drew Paluba, the company debuted its inaugural retail location in Manhattan's Meat Packing District in 2005. A subsequent store opened in Houston, Texas, in 2008. The brand ventured into online sales in 2006 and was retailed by upscale stores such as Neiman Marcus and Saks Fifth Avenue before concentrating mainly on direct retail and digital platforms. On February 5, 2008, the enterprise secured a patent for its TrioFit Technology, an algorithm-driven system that tailors garment dimensions according to individual wearer attributes including bra size and height.
In 2009, the company received the accolade of Best Women’s Office Wear from New York Magazine. Despite early success, difficulties emerged by 2012. The label was renamed TrioFit in 2013 and distributed through InStyle magazine; however, this collaboration concluded after one year. In 2014, founder Matchett faced legal action from former associate Jessica Stark over alleged unpaid fees related to rebranding efforts; Matchett responded with a defamation lawsuit in 2015.
External links
- Official website (Archived 26 November 2012)
- TrioFit website (Archived 8 February 2011)