Recipe to Riches (Australian TV series)
| Company type | Television series |
|---|---|
| Industry | Entertainment |
| Founded | August 27, 2013 |
| Headquarters | Australia |
Area served | Australia |
Key people | Carolyn Creswell, David Nobay, Darren Robertson, Jess Gill, Russell Howcroft |
| Products | Reality television program |
Recipe to Riches is a reality television series from Australia that premiered on Network Ten on 27 August 2013. The program showcases culinary talents from across the country competing to transform their recipes into commercial products available in supermarkets. Participants refine their dishes alongside branding and marketing strategies, receiving guidance from mentors including Carolyn Creswell, founder of Carman's Fine Foods; advertising specialist David Nobay; and chef Darren Robertson. A representative from Woolworths also participates in judging, selecting winning products that are launched in Woolworths stores immediately following the broadcast. The grand prize includes $100,000 and a collaborative deal with Woolworths.
This series is an adaptation of the Canadian show Recipe to Riches.
The inaugural season’s champion was Garth Midgley with his product Chocorn (2013). The second season winner was Michael Cainero, known for Chunky Pork and Apple Sausages (2014).
Experts
| Expert | Position | Professional Background |
|---|---|---|
| Carolyn Creswell | Entrepreneur | At 18, she acquired a modest muesli business with $1,000 and expanded it into Carman's Fine Foods—Australia’s leading muesli brand—exporting to 32 countries and marking 25 years in operation by 2017. |
| Jess Gill | Woolworths Director of Customer Experience | Oversees cross-team collaboration to improve store design, layout, and customer interactions; manages Own Brand and Brand strategy alongside Marketing and Commercial divisions. |
| Darren Robertson | Chef | Former head chef at Sydney’s Tetsuya’s; co-founder of The Three Blue Ducks café in Bronte, which received the Best Breakfast award by SMH Good Food Guide within its debut year. |
| Russell Howcroft | Marketing Executive | Serves as Executive General Manager of Network Ten; previously chaired the Advertising Federation of Australia; holds board memberships including Melbourne Football Club and Free TV Australia. |
Season 1
| Week | Air Date | Winning Contestant | Winning Recipe | |
|---|---|---|---|---|
| 1 | "Snack Attack" | 27 August 2013 | Connie Travella | Concetta's Croqs |
| 2 | "The Freezer" | 3 September 2013 | Sara Jade | Chilli Con Carne |
| 3 | "Condiments" | 10 September 2013 | Stephen Perry | Hickory Hollow Smoked Sauce |
| 4 | "World Table" | 15 September 2013 | Manju Jehu | Vegetable Samosas |
| 5 | "Desserts" | 23 September | Vicki Cameron-Smith | Sweet Billies |
| 6 | "Something Sweet" | 1 October 2013 | Garth Midgley | Chocorn |
| 7 | "Do-It-Yourself" | 8 October 2013 | Chris Paschalidis | Golden Greek Pizza Dough & Sauce |
| 8 | "Food for Thought" | 15 October 2013 | Rose Bonfa | Rosie's Kitchen Almond Biscuits |
| 9 | "Man Food" | 22 October 2013 | Bobby Edwards | Rude Boy Ribs Sauce |
| 10 | "Classics" | 29 October 2013 | Susie Barnes | Butchers Secret Hearty Stew |
| 11 | "Party Food" | 5 November 2013 | Ramsay Horton | Horton's Jangles |
| 12 | "Finale" | 11 November 2013 | Garth Midgley | Chocorn |