RedAwning
| Company type | Private |
|---|---|
| Industry | Online travel agency, Vacation rentals |
| Founded | 2010 |
| Founder | Tim Choate |
| Headquarters | Petaluma, California , United States |
Area served | International |
Key people | Tim Choate (CEO), Lance Nelson (CTO), Shaun Sanislo (VP of Operations), Barbara Jo Kendrick (VP of Business Development) |
| Products | Vacation rental properties booking platform |
| Parent | RedAwning Group |
| Website | redawning |
RedAwning is a U.S.-based online travel agency that specializes in vacation rental properties. Established in 2010 by entrepreneur Tim Choate, the firm operates internationally from its main office located in Petaluma, California. RedAwning’s business approach centers on offering a user-friendly platform for browsing and reserving vacation homes, positioning itself as a significant competitor within the travel marketplace.
The leadership team features CEO Tim Choate, Chief Technology Officer Lance Nelson, Vice President of Operations Shaun Sanislo, and Vice President of Business Development Barbara Jo Kendrick. As part of the RedAwning Group, the company targets a global audience and benefits from strategic alliances, including its recent role as an accommodation provider on Hyatt’s platform.
The company’s offerings prioritize straightforward booking processes alongside an extensive selection of vacation rentals, aiding in its expansion of market presence within the online travel industry. Its strategic management and growth efforts demonstrate a dedication to improving customer satisfaction and broadening international operations.
History
Tim Choate founded RedAwning in 2010. In November 2023, the company introduced the "Superhost Supercharge Program," designed to improve communication and management capabilities for hosts, especially those recognized as Airbnb Superhosts.
Funding and acquisitions
In 2017, RedAwning raised $40 million in growth equity financing led by Silversmith Capital Partners. The company grew through acquisitions such as Perfect Places in 2015 and Lexicon Travel Technologies in November 2022.
Partnerships
RedAwning integrated with HomeAway’s ISI software system in 2014. In May 2023, it became Hostfully’s first Preferred PMS Partner. Other partnerships include collaborations with Homes & Hideaways by World of Hyatt and Stay Inc. In October 2023, RedAwning entered a strategic alliance with Amazon, utilizing AWS AI technologies to improve customer support and launch the RedAwning Smart Concierge™ platform.
Business model and services
Functioning as a branded network of vacation rental properties, RedAwning provides solutions for hosts, property managers, and travelers. It supplies vacation rentals to leading platforms such as Booking.com, Expedia, HomeAway/VRBO, FlipKey/TripAdvisor, and Airbnb, thereby expanding its market penetration and strengthening its competitive position.
Recognitions
- 2016 - Recognized by the San Francisco Business Times as one of the "50 Fastest-Growing Private Companies in the East Bay"
- 2018 - Included among the "5000 Fastest-Growing Private Companies in the United States" by the San Francisco Business Times