Redcats
| Company type | Société Anonyme |
|---|---|
| Headquarters | |
Key people | Jean-Michel Noir |
| Products | Online distribution of fashion, sportswear, and home décor items |
| Revenue | 3.4 bn € (2010) |
Number of employees | 14,000 (average headcount, 2010) |
| Subsidiaries | Cyrillus, Somewhere, Vertbaudet, Stella McCartney Kids, Daxon, Castaluna, OneStopPlus, Jessica London, Roaman's, Woman Within, Avenue, KingSize, BrylaneHome |
| Website | www |
Redcats was a consortium of commercial enterprises overseen by Jean-Michel Noir, focusing on the international online retailing of fashion and home furnishing products. The group was divested by PPR to concentrate on luxury goods and sporting sectors.
History
Initially known as the La Redoute Group, Redcats was established in 1999. During the late 1990s, it expanded through acquisitions of various international brands and ultimately managed a collection of 17 European and American labels specializing in apparel and home products for men, women, and children.
To strengthen its digital footprint, Redcats updated its branding in 2010 and introduced a redesigned corporate website in 2011.
The network
By 2011, the Group operated more than 70 retail websites across multiple countries.
Worldwide presence
In 2010, Redcats catered to over 26 million active customers spanning 31 nations and generated 57% of its turnover through its network of 70 e-commerce platforms. These sites attracted nearly 54 million visitors every month worldwide.
Key figures
- 184 million units sold internationally in 2010
- 3.436 billion Euros revenue in 2010
- 165 million Euros operating profit in 2010
- 14,105 employees in 2010