Redfin

Redfin

Company type	Subsidiary
Industry	Real estate brokerage
Founded	2004 (2004)
Founder	David Eraker, Michael Dougherty, David Selinger
Headquarters	Seattle , United States
Area served	United States, Canada
Key people	Glenn Kelman (CEO)
Products	Real estate brokerage services, Redfin Now (formerly)
Parent	Rocket Companies

Redfin, operating as a branch of Rocket Companies, provides real estate brokerage services in more than 100 markets throughout the United States and Canada.

History

Established in 2004 by David Eraker, Michael Dougherty, and David Selinger, Redfin merged skills in software engineering, design, and data analytics. Selinger, who previously led Amazon’s data mining division, was instrumental in creating Redfin’s mapping and analytics infrastructure.

Glenn Kelman took over as CEO in January 2006. The firm enhanced its digital platform by introducing an interactive home map in 2007. In 2012, Redfin implemented an automated agent rating system but later discontinued it due to concerns over the reliability of the data.

Broadening its operations, Redfin launched Redfin Now in June 2017 to directly purchase and renovate properties. That year also marked its initial public offering, which raised $138 million.

By 2019, Redfin allowed buyers to make offers without needing a buyer’s agent and collaborated with Opendoor to grow its home-flipping capabilities.

Amid market difficulties, the company reduced its workforce by 8% in June 2022 and further cut 13% of staff in November 2022, which included the closure of its Redfin Now program.

In July 2025, Rocket Companies finalized its acquisition of Redfin, incorporating it into a larger real estate portfolio.

Acquisitions

Date	Acquired	Description	Cost
October 2014	Walk Score	Apartment search and analysis tool	N/A
April 2021	RentPath	Parent company of Apartment Guide, Rent.com, Lovely, and Rentals.com	$608 million
January 2022	Bay Equity Home Loans	Mortgage lending institution	$137.8 million

Fines and litigation

In May 2007, the Northwest Multiple Listing Service imposed a $50,000 fine on Redfin and mandated the removal of home reviews from its website due to MLS regulations.

In November 2020, fair housing organizations filed a class-action lawsuit against Redfin alleging violations of the Fair Housing Act by providing fewer services in minority neighborhoods and steering clear of lower-priced homes for profitability reasons. The company settled for $4 million in 2022, updated its policies, and introduced an internal monitoring system to ensure fair housing compliance.

Awards

Redfin has earned various accolades recognizing its innovative approach and expansion. In July 2006, Inman News honored the company with the Innovator Award for Most Innovative Business Model. It received Seattle 2.0’s "Best Startup" award in May 2010 and was listed among The DIGITAL 100: World's Most Valuable Private Tech Companies by Business Insider in October 2012. In July 2013, Inman News named Redfin the "Most Innovative Brokerage or Franchise." Furthermore, Seattle Business magazine designated Redfin as the best large employer in Seattle in June 2014. Most recently, Hired.com included Redfin among Seattle’s leading tech employers in December 2019.

See also

• National Association of Realtors
• List of online real estate databases