Redken
| Company type | Subsidiary |
|---|---|
| Industry | Hair care |
| Founded | 1960 |
| Founder | Jheri Redding, Paula Kent |
| Fate | Acquired by Cosmair, Inc. in 1993; fully acquired by L'Oréal in 1994 |
| Headquarters | United States |
| Products | Hair care products |
| Parent | L'Oréal Group |
Redken is a United States-based hair care label operated by the Professional Products division of the L'Oréal Group.
History
Established in 1960 by Jheri Redding and Paula Kent, Redken was a trailblazer in salon products with its patented "Scientific Approach to Beauty," focusing on protein reconditioning.
By 1993, after achieving $160 million in revenue, Redken was acquired by Cosmair, Inc., the American license holder for L'Oréal. A year later, in 1994, L'Oréal completed its acquisition of Cosmair, bringing Redken fully under its corporate umbrella.
Marketing
In 2014, Redken made history by selecting Lea T as the first openly transgender model to represent a major international cosmetics brand. The next year, Suki Waterhouse was chosen as the brand's spokesperson.
The brand earned the "Award of Earth Defender" in 2020 from the Environment Possibility Award, recognizing its commitment to sustainability and environmentally friendly products.
In 2024, Sabrina Carpenter was named Redken's inaugural global ambassador.