Repetto
| Company type | Private |
|---|---|
| Industry | Ballet footwear, luxury fashion |
| Founded | 1947 |
| Founder | Rose Repetto |
| Headquarters | Paris , France |
Area served | International |
Key people | Jean-Marc Gaucher (CEO) |
| Products | Ballet shoes, footwear, ready-to-wear clothing, leather accessories, fragrances |
Number of employees | 340 (2024) |
| Website | www |
Repetto is a French company specializing in ballet footwear, established in 1947 by Rose Repetto. The inspiration came from her son, choreographer Roland Petit, who experienced discomfort in his feet after dance classes. Repetto is a supplier of ballet shoes to the Opéra National de Paris and several leading French ballet institutions. As of , the firm reported revenues of 60 million euros and had a workforce of 340 employees.
History
In 1947, Rose Repetto designed her initial ballet shoes and shortly thereafter launched a workshop close to the Paris National Opera. The brand rose to fame with the introduction of the "Cendrillon" ballerina flat, which was specially made for Brigitte Bardot’s 1956 movie Et Dieu… créa la femme. By 1959, Repetto had inaugurated a boutique at 22 rue de la Paix in Paris, which is still in operation today.
Following Rose Repetto’s passing in 1984, the brand experienced a period of decline until Jean-Marc Gaucher, a French entrepreneur, took over as CEO in 1999 and revitalized the business. His leadership saw Repetto grow internationally and reposition itself as a luxury lifestyle label. The company broadened its product range to include footwear for men, women, and children, ready-to-wear clothing, leather accessories, and fragrances. In 2015, Repetto opened its inaugural U.S. store located in SoHo, New York City; however, this location permanently closed in 2020 due to the impact of the COVID-19 pandemic.
Continuing its tradition of innovation, Repetto unveiled its Spring Summer Collection in March 2024, which showcased the classic Cendrillon ballet flats alongside newly introduced Camille Mules.