ReserveBar
| Company type | Private |
|---|---|
| Industry | Online marketplace, Alcohol retail |
| Founded | 2013 |
| Founder | Lindsay Held, Jeff Carton |
| Headquarters | United States |
Area served | United States |
| Products | High-end and luxury spirits, wine, champagne |
ReserveBar operates as a US-based online marketplace focused on the shipment and delivery of high-end and luxury spirits, wine, and champagne sourced from authorized liquor stores. The company is distinguished by collaborations with prominent figures such as Bruno Mars, Ryan Reynolds, Bob Dylan, Aaron Paul, Bryan Cranston, and George Clooney to introduce exclusive alcoholic beverage lines.
History and timeline
Established in 2013 by Dartmouth graduates Lindsay Held and Jeff Carton, ReserveBar was launched to address the absence of an online platform facilitating the interstate delivery of premium spirits.
In March 2021, Southern Glazer's Wine and Spirits, the largest alcohol distributor in the United States, acquired a stake in ReserveBar. This acquisition followed Uber's purchase of rival service Drizly. During the same month, ReserveBar collaborated with Condé Nast’s Epicurious to debut the Epicurious Interactive Cocktail Cabinet, a digital tool designed for discovering cocktail recipes.
The company secured its Series B funding round in July 2021. Later, in November 2021, ReserveBar broadened its reach by acquiring the online alcohol retailer Minibar Delivery.
Spirited Change Initiative
According to ReserveBar, less than 5% of ownership within the alcohol industry belongs to BIPOC or female entrepreneurs. Since 2020, the company has actively supported alcohol brands owned by minorities and women. In August 2021, ReserveBar pledged $5 million to advance BIPOC and female business owners through its Spirited Change Initiative. Key investors involved include Mary J. Blige, Sean Combs, Kevin Durant, and Rich Kleiman.