ResortPass
| Company type | Private |
|---|---|
| Industry | Hospitality |
| Founded | 2016 |
| Headquarters | United States |
Area served | United States, Mexico, Caribbean |
Key people | Michael Wolf (CEO, 2025) |
| Products | Day access passes to hotel amenities (pools, spas, fitness centers) |
ResortPass is a US-based hospitality company that collaborates with hotels and resorts to provide day access passes, allowing guests to enjoy amenities such as pools, spas, and fitness centers without the need for overnight accommodation. Established in 2016, the company is led by CEO Michael Wolf as of 2025.
By mid-2025, ResortPass had formed partnerships with more than 2,000 hotels spread across over 400 cities in the United States, as well as locations in Mexico and the Caribbean. Its portfolio includes over 400 properties within the Hilton Hotels & Resorts network along with prestigious brands like Ritz-Carlton, Four Seasons, and Hyatt.
Background
Founded in 2016, ResortPass attracted funding from investors such as Charles River Ventures, Declaration Partners, and The Points Guy. CEO Michael Wolf brings a wealth of experience from roles at ClassPass, Supernatural, Lululemon, and FreshDirect.
Description
With hotel rates increasing by nearly 14% between August 2019 and August 2024, ResortPass presents an affordable option by selling day passes for access to upscale hotel facilities. Internal studies revealed that 85% of users experienced rejuvenation after just one day’s use, appealing to busy individuals seeking brief getaways without paying for overnight stays.
Michael Wolf points out that guests staying overnight typically overestimate their usage of amenities because their time is divided among various activities. ResortPass promotes "daycations," offering entry to pools, spas, or gyms via day passes priced from $25 up to several hundred dollars. The company also plans to integrate its offerings with hotel loyalty programs.
Hotels gain by generating revenue from underutilized amenities during weekdays through ResortPass collaborations, attracting local clientele who tend to visit more regularly with these passes. Day passes have become increasingly popular among nearby residents for weekend and holiday relaxation, with some users combining remote work from hotel pools or lounges.
Agreements
As of June 2025, ResortPass partners with upwards of 2,000 hotels located in more than 400 cities across 35 US states, as well as destinations including the Bahamas, Mexico, and Hawaii.
Significant agreements include partnerships with Hilton Hotels & Resorts (over 200 properties), Wyndham Hotels & Resorts, Conrad Hotels, Hyatt, and JW Marriott Hotels (notably JW Marriott Chicago). Additional notable collaborators encompass Park Hyatt Chicago, Waldorf-Astoria, The Dominick, William Vale, Virgin Hotels, Arlo Williamsburg in NYC, Ritz-Carlton Bal Harbour, Fontainebleau Miami Beach, Rosewood Miramar Beach (California), Auberge Sedona, Fairmont Grand Del Mar (San Diego), Four Seasons Resort Nevis, Wyndham Grand Orlando Bonnet Creek, French Leave Resort (Eleuthera Island, Bahamas), and Botanika Osa Peninsula in Costa Rica.