Revel Systems
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| Founded | 2010 |
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| Founders |
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| Headquarters | , United States |
Key people |
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| Products | Quick Service POS, Restaurant POS, Retail POS, Coffee Shop POS, Pizza Restaurant POS, Events POS, Mobile POS, Grocery POS |
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Revel Systems is a point of sale platform designed for iPad, co-founded by Lisa Falzone and Christopher Ciabarra. In June 2024, Shift4 completed its acquisition.
History
Established in 2010 in San Francisco, Revel Systems obtained $3.7 million in funding from DCM during 2011. By 2015, the company had amassed roughly $110 million through Series C financing rounds led by Welsh, Carson, Anderson & Stowe (WCAS), Intuit Inc., and ROTH Capital Partners. The founders, Falzone and Ciabarra, expanded the business to a valuation near $500 million before their departure.
Key alliances include the Apple Enterprise Mobility Program (2015), integration with Intuit’s QuickBooks Point of Sale (2014), and a collaboration with Shell Global (2016). The platform supports an open API enabling third-party integrations and launched its Atlas V2 iPad POS system in 2012.
With headquarters in Atlanta, Georgia, and additional offices in San Francisco and Vilnius, Lithuania, European sales are coordinated from London. Notably focused on security, Revel was the pioneer iPad POS to adopt EMV "Chip and Pin" technology within the U.S. market in 2013.
Among its clientele are Shell, Smoothie King, Tully's Coffee, Little Caesars Pizza, Legends Hospitality, Rocky Mountain Chocolate Factory, Popeyes Louisiana Kitchen, Illy Coffee, Dairy Queen, Forever Yogurt, and Twistee Treat. Revel also formed partnerships with retail companies such as Belkin and Goodwill Industries.
In 2017, majority stakeholder WCAS replaced founders Falzone and Ciabarra with Greg Dukat as CEO. WCAS maintained ownership until Shift4’s acquisition in June 2024.
POS systems
Revel Systems delivers its point of sale solution via the Apple iPad, with backend administration accessible through mobile devices or a Web browser. Supported hardware encompasses receipt printers, cash drawers, and card readers. In 2015, the company introduced the Revel Ethernet Connect cable to enable direct Ethernet connectivity for iPads running its software.
The company offers tailored POS configurations for foodservice operations such as Kitchen Display Systems, Drive-through POS setups, Food Truck POS solutions, and Restaurant POS platforms. For retail environments, options include Grocery POS, Retail POS, and Quick Service POS systems. For large-scale venues, Stadium POS and Events POS products are available.
Its preassembled hardware range features the Apple iPad as the primary terminal; the iPad Mini serves customer-facing kiosks and tableside ordering stations; while the Apple iPod Touch functions as a line-busting device or customer display. These devices integrate seamlessly with Epson printers, wireless routers, cash drawers, card readers, and barcode scanners to meet diverse merchant requirements.
Revel provides adaptable POS systems integrated with numerous third-party services. Payment processing partners include FirstData, Mercury Payments, LevelUp, Adyen, and PayPal. Reporting solutions are supplied by Avero, CTUIT, and RTI Connect. Gift card management is supported through Givex, Mercury Payments, PlasticPrinters, Synergy, and Valutec. Loyalty program integrations feature LevelUp, Punchh, LoyalTree, and Synergy. Social media connectivity includes Facebook and Twitter, while online ordering is facilitated via Zuppler and Shopify. Managed hosting is offered by Singlehop and Softlayer.
Recognition
Revel Systems was ranked first on Business News Daily's compilation of the "Top iPad POS Systems." In 2013, it earned the title of Best Retail Application at the Tabby Awards. CEO Lisa Falzone received recognition from Tech Cocktail as one of the "15 Female Entrepreneurs to Watch." Additionally, Falzone was featured in Fortune's 40 Under 40 and included among Forbes' Eight Rising Stars in 2015.