Rhone Apparel
| Company type | Private |
|---|---|
| Industry | Activewear, Sportswear |
| Founded | January 1, 2014 in New Canaan, Connecticut, United States |
| Founder | Nate Checketts, Ben Checketts, Casey Edgar, Kyle McClure, Carras Holmstead |
| Headquarters | Stamford , United States |
Area served | United States |
| Products | Activewear (men's and women's), apparel with antimicrobial and breathable fabrics |
Rhone is a U.S.-based activewear brand established in 2014 in New Canaan, Connecticut. Its name draws inspiration from the Rhône river and region located in France, highlighting a commitment to superior craftsmanship and innovative design.
History
The company was launched by siblings Nate and Ben Checketts, alongside partners Casey Edgar, Kyle McClure, and Carras Holmstead. Originally operating solely as an online retailer, Rhone broadened its reach in November 2014 by collaborating with Bloomingdale's, which led to the opening of five retail outlets. By 2015, their merchandise was stocked in 127 stores, including prominent retailers like Nordstrom, Equinox, and CorePower Yoga. That same November, Rhone accounted for 62% of its total revenue generated in 2014.
In September 2015, the company secured $5 million in a Series A funding round, attracting investors from the sports, media, and fashion industries. Up to now, Rhone has amassed $6.2 million in total funding. In February 2016, the brand purchased a facility in Stamford to serve as its corporate headquarters.
Profile and products
Rhone focuses on producing activewear crafted from materials such as organic cotton, recycled polyester, merino wool, and modal. A number of their items incorporate antimicrobial properties and breathable fabrics. The company utilizes flatlock stitching techniques to minimize friction by maintaining flat seams.
While initially concentrating on men's activewear, Rhone introduced a permanent women's collection in April 2024, extending beyond earlier limited releases. The brand also occasionally features inspirational phrases on its apparel, including slogans like Don't Die Without a Few Scars and What We Do in Life Echoes in Eternity.