Rocketium
| Company type | Private |
|---|---|
| Industry | Marketing software, SaaS |
| Founded | 2015 |
| Founder | Anurag Dwivedi, Satej Sirur |
| Headquarters | Newark , United States |
Area served | Enterprise clients, marketers, journalists |
| Products | Creative-Ops platform, video creation tool, creative analytics tools |
| Owner | Private investors |
| Website | rocketium |
Rocketium ( ) operates as a SaaS provider specializing in marketing software, officially registered in Newark, Delaware, United States. The company delivers an advanced Creative-Ops platform that utilizes AI-powered automation and data analytics for enterprise clients.
The firm’s financial backing includes investments from 021 Capital, 1Crowd, Blume Ventures, and Emergent Ventures.
History
Rocketium was established by Anurag Dwivedi and Satej Sirur, who previously worked together at TaxiForSure. Initially, the company launched a game-based content platform centered on educational quizzes and interactive simulations. By June 2016, Rocketium transitioned to offering a video creation tool aimed at individual consumers such as social media marketers and journalists, responding to the increasing need for accessible and scalable video production solutions.
Collaborating with Amazon, Rocketium helped build a self-service advertising creation platform tailored for Amazon’s advertisers.
Following a $3.2 million seed funding round, Rocketium redirected its efforts toward creative automation solutions for enterprise clients. Identifying inefficiencies in existing creative processes, the company developed a robust creative operations platform designed to enhance production scalability while incorporating AI-driven brand compliance, team collaboration, and digital asset management. This platform supports integration with various eCommerce and advertising services including Dropbox, Slack, Facebook Ads, Google Drive, and Thirdlight, along with capabilities for bespoke integrations.
Additionally, Rocketium has created creative analytics tools for corporate users and counts multiple Fortune 500 and Global 2000 companies among its clientele.
Funding
- In 2017, Rocketium raised $300K from early-stage venture capital firm Blume Ventures as well as senior executives from Apple, Microsoft, and SpaceX.
- The company secured $750K in 2019 through the crowdfunding platform 1Crowd, with continued participation from Blume Ventures.
- A $3.2 million Series A financing round was completed in 2021, led by Emergent Ventures alongside 1Crowd and Blume Ventures.