Rohan Oza

Rohan Oza
Born	(1971-10-02) October 2, 1971 Zambia
Occupation(s)	Businessman, investor
Known for	Involvement with Vita Coco, Bai Brands, Vitaminwater; guest investor on Shark Tank

Rohan Oza (born October 2, 1971) is a prominent American businessman and investor recognized for his involvement with leading consumer brands including Vita Coco, Bai Brands, and Vitaminwater. He has also appeared multiple times as a guest investor on the reality television series Shark Tank.

Early life

Oza was born in Zambia into a family of Gujarati descent. He received his education at Harrow School before studying manufacturing and industrial engineering at Nottingham University. Later, he shifted his academic focus to marketing and corporate strategy while completing his MBA at the University of Michigan.

Career

Starting his professional journey in Slough, Oza served as a manufacturing manager for Mars' M&M's, then moved into marketing by promoting Snickers for Mars, Incorporated across European markets. He subsequently joined The Coca-Cola Company as a marketing manager.

During his tenure at Coca-Cola, Oza played a key role in rejuvenating the Sprite brand by securing Kobe Bryant as its spokesperson. Additionally, he collaborated with renowned celebrities such as LeBron James, Tom Brady, Rihanna, and 50 Cent to elevate brand recognition.

In 2002, Oza departed from Coca-Cola to work with Glacéau, the company behind Vitaminwater. Following Coca-Cola’s acquisition of Glacéau in 2007 for $4.2 billion, he was named Chief Marketing Officer overseeing Coke's still beverage portfolio until 2009.

As an investor, Oza partnered early with Justin Timberlake in supporting Bai Brands, contributing to its eventual $1.7 billion acquisition by the Dr Pepper Snapple Group. His investment portfolio also includes brands like Smartwater, Bulletproof Coffee, and Health-Ade Kombucha.

On the show Shark Tank, Oza invested $400,000 for a 25% stake in Mother Beverage, which was later rebranded as Poppi. In March 2025, PepsiCo purchased Poppi, a prebiotic soda company based in Austin, Texas, for $1.95 billion.

Beyond business, Oza serves as an advisor to Impact Network, a non-profit organization dedicated to providing quality education in rural areas of Zambia.