Rooms To Go
| Company type | Private |
|---|---|
| Industry | Furniture retail |
| Founded | September 7, 1990 in Orlando, Florida, United States |
| Founder | Jeffrey Seaman, Morty Seaman |
| Headquarters | Seffner, Florida , United States |
Area served | United States, Puerto Rico |
Key people | Jeffrey Seaman (Founder and CEO), Eyal Rappoport (President) |
| Products | Furniture, mattresses, bedding, home accessories, rugs |
Number of employees | 7,500 (2022) |
Rooms To Go (branded as ROOMS TO GO ▶) is a prominent American furniture retail chain.
Established in September 1990 by businessman Jeffrey Seaman alongside his father Morty Seaman following the sale of Seaman's Furniture, the company has evolved into a significant contender within the furniture retail sector. By 2015, Furniture Today identified Rooms To Go as the third-largest furniture retailer operating in the United States.
Headquartered in Seffner, Florida, Rooms To Go manages 159 stores throughout the U.S. and Puerto Rico as of May 2024. Its extensive product range encompasses furniture, mattresses, bedding, home accessories, and rugs, catering primarily to consumers in the Southeastern U.S. and expanding beyond that region.
In 2022, Rooms To Go generated revenues near US$3.8 billion and employed approximately 7,500 staff members. Leadership includes founder and CEO Jeffrey Seaman and President Eyal Rappoport, whose strategic vision has fostered consistent expansion and strengthened market presence.
History
Rooms To Go was launched in 1990 by Jeffrey and Morty Seaman after they sold their previous enterprise, Seaman's Furniture. The inaugural location debuted on September 7, 1990, in Orlando, Florida, introducing a unique concept centered on selling complete room packages under the tagline: "Buy the piece, save a little. Buy the room, save a lot!" This model appealed to customers seeking both value and convenience without compromising on quality. Jeffrey Seaman spearheaded a merchandising approach influenced by contemporary retail trends, featuring brightly lit stores with open floor plans and expansive glass fronts to maximize product exposure. Additionally, the company adopted sophisticated inventory management technologies to streamline its operations.
By 1996, Rooms To Go had become the fastest-expanding furniture retailer in Florida. To maintain momentum and prevent market saturation, it broadened its footprint to cities such as Atlanta, Charlotte, Chattanooga, and Nashville. The company's expansion into Texas in 1998 contributed to a 20% increase in annual revenue. In 1997, Rooms To Go became a pioneer by launching dedicated stores for children's furniture, targeting a specialized segment within the youth market.
Growth has also been driven through strategic acquisitions: in 2018, Rooms To Go purchased Carls Patio to establish Rooms To Go Outdoor, focusing on outdoor furnishings; more recently in 2023, it acquired The Great American Home Store, adding four outlets in the Memphis area. These initiatives underscore the company’s commitment to broadening its market reach and diversifying its offerings.
Distribution centers
- Suwanee, Georgia
- Dunn, North Carolina
- Arlington, Texas
- Katy, Texas
- Seffner, Florida
- Lakeland, Florida
- Pearl River, Louisiana
- Lebanon, Tennessee
Rooms To Go Kids
Rooms To Go introduced Rooms To Go Kids in 1997 with a location in Marietta, Georgia, concentrating on furnishings for babies and children.
Cindy Crawford Home
In 2005, a collaboration with Cindy Crawford resulted in the Cindy Crawford Home line featuring collections for living rooms, bedrooms, and dining areas.
Disney Collection
Also launched in 2005 was Rooms To Go’s licensed Disney collection—the first authorized to produce children’s bedroom sets adorned with Disney characters. Notable designs included Cinderella-themed rooms, Winnie the Pooh suites, and Pumpkin Carriage bedroom sets that were recognized as innovative additions under the Disney brand.
NFL Collection
In 2008, Rooms To Go launched a licensed series of customizable furniture featuring NFL themes, developed through a partnership with the National Football League.
Sofia Vergara Collection
Rooms To Go collaborated with Modern Family actress Sofia Vergara in March 2013 to introduce the Sofia Vergara Collection. This line includes modern sets for living rooms, bedrooms, and dining areas. Vergara expressed a deep personal affinity for the brand dating back to her early experiences in the United States.
Eric Church "Highway to Home"
The "Highway to Home" furniture collection by Eric Church became available at Rooms To Go in 2016. The product line benefits from Church’s family heritage in furniture production, lending credibility and tradition to the collection.
Rooms To Go Patio
Rooms To Go expanded its product offerings into outdoor furnishings in 2018 by acquiring Carls Patio and establishing the Rooms To Go Patio division, which focuses on patio and exterior furniture solutions.