Rory Read

Rory P. Read
Occupation	Business executive
Years active	Since 1980s (approximate, based on 23 years at IBM and subsequent roles)
Known for	CEO of AMD, CEO of Vonage, EVP and COO of Dell, CEO of Virtustream, President and COO of Lenovo

Rory P. Read currently holds the position of president and CEO at Sprinklr, a firm specializing in software solutions. He assumed the role of CEO at Vonage starting July 1, 2020. His prior experience includes serving as executive vice president and chief operating officer at Dell as well as president and CEO of Virtustream. While at Dell, he led the integration efforts for the Dell-EMC acquisition. Between August 2011 and October 2014, Read was the president and CEO of AMD. Additionally, he has held significant leadership positions at both IBM and Lenovo.

Education

Read earned his bachelor's degree in information systems from Hartwick College, graduating with magna cum laude honors.

IBM

During a 23-year tenure at IBM, Read occupied numerous senior leadership roles globally. He acted as general manager for Business Innovation Services in the Asia Pacific region and was managing partner for IBM’s Business Consulting Services Industrial Sector. In these capacities, he led a successful turnaround that enhanced profit margins, increased customer acquisition, and generated double-digit revenue growth alongside improved profitability. As vice president of IBM eBusiness Transformation, he played a key role in delivering over $1 billion in savings across the company and contributing to $21 billion in sales revenue.

Lenovo

Read held the roles of president and chief operating officer at Lenovo Group, Ltd., where he managed growth strategies, operational execution, profitability, and overall performance for a $16 billion multinational enterprise operating in more than 160 countries. Throughout his five years with Lenovo, the company recorded seven straight quarters as the fastest-growing PC manufacturer worldwide and secured its position as the third-largest PC maker on a global scale.

AMD

From August 2011, Read took on the roles of CEO and president at AMD, following Dirk Meyer and preceding Lisa Su. During his time there, he was also a member of AMD’s board of directors.

When Read joined AMD, the company depended heavily on the PC sector, which accounted for roughly 95% of its revenue. He successfully broadened AMD’s business scope, achieving a shift where half of the revenue came from five emerging high-growth sectors, generating over $2 billion in new business streams. His tenure saw a cost reduction exceeding 30%, debt restructuring, a stronger financial foundation, and a return to profitability on a non-GAAP basis. Read implemented a dual architecture strategy combining X86 and ARM technologies and guided AMD’s GPUs and APUs to secure significant placements in major gaming consoles, with the exception of Nintendo. Additionally, he held the position of executive advisor at AMD.

Dell / Virtustream

Read held the position of EVP chief operating officer at Dell and was president and CEO of Virtustream, a subsidiary of Dell. He played a key role as chief integration officer during the planning stages of the Dell-EMC merger and led the cross-functional team responsible for acquisition strategies. Prior to this, he served as COO and president of global commercial sales at Dell, overseeing worldwide go-to-market strategies and enabling omni-channel sales efforts.

Vonage

On June 8, 2020, Read was appointed CEO of Vonage, a provider specializing in business cloud communications, officially stepping into the role on July 1, 2020.

Personal life

Read is married to Mary Savoy-Read, who is also an alumna of Hartwick College. As of 2011, the couple has four children.