Rose Creative Strategies
| Company type | Private |
|---|---|
| Industry | Advertising, Public relations, Digital marketing |
| Founded | 1984 |
| Founder | John Rose |
| Headquarters | Boston , United States |
Area served | Global |
Key people | John Rose (Founder), Galina Savina (CEO) |
| Products | Strategic planning, Public relations, Digital marketing, Social media management |
| Website | rosecreative |
Rose Creative Strategies operates as an advertising and public relations firm under the umbrella of Rose Marketing Ltd., with its origins dating back to 1984 in the USSR. Initially functioning as a branch of a U.S.-based agency, it specialized in delivering communication and advertising solutions to multinational corporations entering the Soviet marketplace.
At present, the agency provides comprehensive services centered around strategic planning, public relations, and digital marketing, including management of social media platforms for clients like Filippo Berio, Lavazza, Lexus, Logitech, and Neffos. Its portfolio includes prominent companies such as Coca-Cola, Citibank, Officine Panerai, PepsiCo, Pfizer, Volvo, and GlaxoSmithKline.
History
Established in the United States in 1984, Rose Creative Strategies launched its Russian branch in 1989, aiming to support foreign enterprises entering the Soviet market. Early assignments involved promotional campaigns for Coca-Cola and Fanta, notably erecting Russia’s inaugural Coca-Cola billboard near Paveletsky railway station in 1991. The agency was also responsible for introducing Russia’s first scratch-card campaign for Sony and pioneering outdoor advertising initiatives for Baskin Robbins.
In 1995, the firm developed a distinguished campaign for Stresstabs featuring an impactful billboard that earned international acclaim at the London International Advertising Awards.
By 2015, Rose was acknowledged among the top global communication agencies by The Holmes Report and the International Association of PR Consultants. That year marked its expansion with a new office established in Havana, Cuba.
Currently, Rose functions as a multifaceted communications organization offering integrated marketing services on a global scale.
Management
The leadership is headed by founder John Rose, who is recognized as a distinguished business strategist, acclaimed writer, producer, creative director, and Public Relations expert. John Rose has provided consultancy to leading international brands including Coca-Cola, DuPont, GlaxoSmithKline, Marriott, Samsung, Sony, and Volvo.
He was among the first Americans to enter the former USSR market, founding his Boston-based company’s Moscow office in 1989 as Russia’s earliest independent advertising and public relations agency.
Additionally, John established the Russia Chapter of the International Advertising Association (IAA).
Since 1991, Galina Savina has held the position of CEO. She served as President of IAA Russia from 1993 until 1999 and presently holds the role of vice-president. Savina has been consistently honored as one of Russia's "1000 most professional managers."