Run-DMC

Run-DMC

Industry	Music
Founded	1983 in Hollis, Queens, New York City, United States
Founder	Joseph Simmons, Darryl McDaniels, Jason Mizell
Headquarters	New York City , United States
Area served	Worldwide
Key people	Joseph Simmons, Darryl McDaniels, Jason Mizell
Products	Hip-hop music, albums, singles
Number of employees	3 (members) (1983)

Run-DMC—also presented as Run-D.M.C. or RUN DMC—was a pioneering American hip-hop trio originating from Hollis, Queens, New York City in 1983. The group was formed by Joseph Simmons, Darryl McDaniels, and Jason Mizell. Run-DMC is widely acknowledged as one of the most groundbreaking hip-hop ensembles of the 1980s, instrumental in establishing the new-school hip-hop movement alongside contemporaries such as Beastie Boys, LL Cool J, and Public Enemy. Their work underscored the dynamic between MC and DJ, significantly influencing the progression of hip-hop culture.

Their inaugural album, Run-D.M.C. (1984), marked a milestone as the first hip-hop record to receive a Gold status. The subsequent release, King of Rock (1985), became the first hip-hop group album to be certified platinum. The 1986 album Raising Hell achieved multi-platinum certification, further solidifying their commercial success. Their groundbreaking collaboration with Aerosmith on "Walk This Way" climbed to number four on the Billboard Hot 100 chart, surpassing Aerosmith's original version and merging hip-hop with rock audiences.

Run-DMC shattered several industry barriers as the first hip-hop act to have music videos broadcast on MTV, appear on American Bandstand, grace the cover of Rolling Stone, perform at Live Aid, and receive Grammy nominations.

Ranked 48th on Rolling Stone's list of the 100 Greatest Artists of All Time (2004), they were honored as the Greatest Hip-Hop Group by MTV in 2007 and named Greatest Hip-Hop Artist by VH1. Their induction into the Rock and Roll Hall of Fame came in 2009, followed by a Grammy Lifetime Achievement Award in 2016. The cultural impact of their album Raising Hell was recognized with its addition to the National Recording Registry in 2018.

History

Origins and Early Development

The members of Run-DMC all hailed from Hollis, Queens. Joseph Simmons was introduced to hip-hop through his brother, Russell Simmons, an emerging figure in music promotion at that time. Joseph initially worked as a DJ for solo rapper Kurtis Blow, who was managed by Russell. Known during this period as "DJ Run, Son of Kurtis Blow," Simmons performed alongside Blow. Darryl McDaniels originally concentrated on sports but transitioned into DJing after acquiring turntables. Encouraged by Simmons to rap, McDaniels began writing rhymes under the pseudonym "Easy D," despite hesitance to perform publicly.

In the late 1970s, Simmons and McDaniels frequented Two-Fifths Park in Hollis, aspiring to rap for local DJs. Jason Mizell, known as "Jazzy Jase," was a popular DJ there with a unique style. The trio formed a bond after Simmons and McDaniels rapped for Mizell. Following Russell Simmons' success managing Kurtis Blow, he facilitated Run-DMC's initial recording of their debut single "Street Kid." Although it did not achieve commercial success, it fueled their determination. Initially reluctant due to McDaniels' style, Russell eventually supported Joseph and Darryl’s duo after high school and college beginnings in 1982, adding Mizell ("Jam Master Jay") as their DJ. In 1983, Russell aided them in recording a new single and securing a record contract under the name "Run-D.M.C.," which the group initially found unappealing.

The group's name combined Joseph Simmons's DJ moniker "Run" with letters from Darryl McDaniels's name ("DMC"), which also stood for "Devastating Mic Controller."

After signing with Profile Records, Run-DMC debuted with the single "It's Like That/Sucker MCs" in late 1983. This track reached number 15 on R&B charts. They showcased it on the New York Hot Tracks video program that year. Their eponymous debut album followed in 1984, featuring notable songs such as "Jam-Master Jay" and "Hard Times." The track "Rock Box" blended raw hip-hop with elements of hard rock, pioneering what would later be known as rap rock.

Run-DMC’s swift ascent altered both hip-hop’s musical course and cultural image. Unlike previous artists like Afrika Bambaataa and Melle Mel, who favored flashy glam-rock-inspired outfits, Run-DMC embraced streetwear characterized by Kangol hats, Cazal glasses, leather jackets, and untied Adidas sneakers. This look was influenced by Mizell’s personal fashion sense and promoted by Russell Simmons. Simmons later clarified that their choice to wear unlaced Adidas sneakers was a deliberate street statement rooted in jail culture. This fashion became an enduring symbol within hip-hop.

While less visible than Simmons and McDaniels publicly, Jason "Jam Master Jay" Mizell wielded considerable influence behind the scenes, shaping both Run-DMC’s sound and visual identity. He played a key role in discovering artists like 50 Cent and helped broaden hip-hop’s international reach. The Guardian characterized him as responsible for much of Run-DMC’s distinctive sound.

King of Rock, Raising Hell, and Mainstream Breakthrough

Following their initial success, Run-DMC further developed their rap-rock blend with the release of King of Rock in 1985. This album included tracks like "Can You Rock It Like This" and its title track. The song "Roots, Rap, Reggae" was among the earliest fusions of rap with dancehall reggae influences. The video for "Rock Box" became notable as the first hip-hop clip aired on MTV, receiving extensive rotation. The album achieved platinum sales status. Shortly thereafter, Run-DMC performed at the globally televised Live Aid concert.

Later in 1985, they appeared in Krush Groove, a film dramatizing Russell Simmons' rise as a hip-hop entrepreneur and Def Jam founder. Featuring artists such as Kurtis Blow, LL Cool J, and the Beastie Boys, the movie highlighted hip-hop’s growing mainstream relevance.

In collaboration with producer Rick Rubin, fresh off producing LL Cool J's debut Radio, Run-DMC released their third album Raising Hell in 1986. This record became their most commercially successful project and one of rap’s highest-selling albums ever; it earned double-platinum certification and peaked at number three on mainstream charts.

The lead single "Walk This Way" featured a partnership with rock band Aerosmith. Originally intended to be a sampled overlay, it evolved into a full collaborative cover including Aerosmith members Steven Tyler and Joe Perry performing alongside Run-DMC. The track reached No. 4 on the Hot 100 chart, cementing Run-DMC's crossover appeal while revitalizing Aerosmith's career.

Their song "My Adidas" led to an unprecedented $1.6 million endorsement deal with Adidas—one of the earliest major brand partnerships involving hip-hop artists—which helped establish contemporary standards for hip-hop fashion.

Raising Hell is credited with ushering in hip-hop’s golden era by enhancing its commercial viability and expanding its global audience. Their achievements paved paths for artists such as LL Cool J and Beastie Boys. However, during the Raising Hell Tour, gang-related violence erupted in cities like Los Angeles; media outlets unjustly blamed Run-DMC despite their anti-violence messaging. In response, the group advocated for peace among rival factions.

In 1987, following this tour cycle, Run-DMC joined forces with the Beastie Boys for the Together Forever Tour.

Tougher Than Leather Era and Industry Shifts

After extensive touring supporting Raising Hell, Run-DMC released Tougher Than Leather in 1988. This album marked a stylistic shift away from rap-rock towards a rawer sound characterized by heavy sampling. Although it did not match prior sales figures, it contained notable singles including "Run's House", "Beats to the Rhyme", and "Mary Mary". Initially regarded as a letdown compared to previous works, its critical reputation improved over time; Chuck D from Public Enemy later praised it as "...a spectacular performance against all odds and expectations."

Later that year, they starred in Tougher Than Leather, directed by Rick Rubin and featuring appearances from the Beastie Boys and Slick Rick. Despite poor box office returns, this film reinforced their association with Def Jam Records—leading some to mistakenly assume they were signed directly to Def Jam—though they were managed by Russell Simmons and produced by Rubin while frequently touring alongside Def Jam artists.

As musical trends evolved and sales declined, Run-DMC released Back from Hell in 1990. This album received their most critical backlash due to unsuccessful experimentation with new jack swing elements combined with preachy lyrics. Singles such as "Pause" and "The Ave" failed commercially; critics viewed them as outdated amid changing tastes. Personal difficulties surfaced: McDaniels struggled with alcoholism; Mizell survived serious injuries from a car accident and gunshot wounds; Simmons faced legal challenges that were eventually dismissed.

Amid these struggles, Simmons and McDaniels turned towards spirituality; Simmons especially embraced faith following legal troubles and financial hardship.

After a three-year hiatus during which rap music evolved rapidly, Run-DMC returned in 1993 with Down with the King. Building upon Tougher Than Leather's gritty aesthetic infused with subtle religious themes, this album featured collaborations with prominent hip-hop artists including Pete Rock & CL Smooth and Q-Tip. The title track reached No.1 on rap charts and No.7 on pop charts.

Although certified platinum, this marked their final major commercial success. Meanwhile, Jam Master Jay found independent success founding JMJ Records, producing groups such as Onyx, whose single "Slam" became a breakthrough hit in 1993. That same year saw Joseph Simmons ordained as a minister. The group appeared in Def Jam’s documentary film The Show, which explored hip-hop culture alongside industry challenges.

Later Period: Mizell’s Death and Group Dissolution

In subsequent years, recording activity slowed as Mizell concentrated on producing emerging talents like Onyx and signing artists such as 50 Cent. Joseph Simmons focused increasingly on spiritual leadership following personal changes including divorce and remarriage; he co-authored books alongside his brother Russell while engaging in philanthropic endeavors. Darryl McDaniels contributed vocals to Notorious B.I.G.'s acclaimed album Life After Death (1997) before prioritizing family life.

Despite ongoing international tours maintaining their presence on stage, McDaniels grew disenchanted with life as a rap superstar—this caused friction between him and Simmons (now known professionally as Rev Run). During a European tour in 1997 McDaniels’ substance abuse worsened amid severe depression leading to prolonged struggles with prescription medications.

That year producer Jason Nevins remixed classics like "It's Tricky" and "It's Like That," propelling them back onto charts across Europe including UK number ones.

In 1999 they contributed "The Kings" to the WWF Aggression compilation album while appearing briefly in Moby's music video for "Bodyrock."

Returning to studio sessions amid growing internal tensions revealed divergent artistic visions: Simmons aimed to revive aggressive rap-rock styles influenced by acts like Korn, Limp Bizkit, and Kid Rock, whereas McDaniels preferred introspective songwriting inspired by figures such as John Lennon or Sarah McLachlan—resulting in his limited participation during recording.

Simmons proceeded to produce Crown Royal, featuring guest appearances from Kid Rock, Jermaine Dupri, Stephan Jenkins (Third Eye Blind), Method Man, Nas, and Prodigy (rapper). Released in 2001 after delays,the album saw minimal involvement from DMC himself; reviews were mixed—some criticized DMC's scarce contributions while others praised collaborations with newer generation artists like Nas or Fat Joe.

Following this release Run-DMC toured extensively worldwide alongside Aerosmith during an anniversary tour celebrating their iconic collaboration “Walk This Way.” Despite battling an irreversible vocal condition weakening his voice over time,Mcdaniels found renewed energy performing live shows during this period.Talks surfaced regarding signing back with Def Jam Records; however,Simmons gradually distanced himself from active involvement due to family priorities along with commitments related to his brother Russell’s Phat Farm apparel business.Despite successful tours including possible extensions,Simmons unexpectedly announced his departure from Run-DMC.

Tragic Loss

On October 30th ,2002,J az Master Jay was fatally shot at his Queens recording studio.Fans gathered outside creating memorials featuring Adidas sneakers,their albums,and flowers.In response,the remaining members officially disbanded.Run-DMC remained inactive musically following Mizell’s murder.The case remained unsolved until August 2020 when Ronald Washingtonand Karl Jordan Jr.were apprehended.They were convictedin February2024.A third suspect ,Jay Bryant ,was charged separatelyin May2023.Testimony from witness Yarrah Concepcion combinedwith DNA evidence linked Bryantto this crime.

Activities After Disbandment

In2004 ,Run-DMC was amongthe inaugural honorees at VH1 ’s Hip Hop Honors event ,alongside legends suchas2Pacandthe Sugarhill Gang.The Beastie Boys performedtribute sets butJoseph Simmonswas absent due to recordinghis solo album ,Distortion.McDaniels also released solo work ,Checks Thugs and Rock n Roll.This followed revelations about his adoption featuredin VH1 ’s documentary My Adoption Journey.He appearedin the video game Guitar Hero: Aerosmith.Simmons starredin reality TV show ‘’Run's House.’’

In June2007 ,McDaniels performedwith Aerosmith at London ’s Hard Rock Calling festival.Simmons joined Kid Rock ’sRock N Roll Revival Tourin2008 ,performing classic hits alongsideKid Rockand covering ‘’For What It ’s Worth.’’That year,Mizell ’s widow Terry ,alongside Simmonsand McDaniels launchedthe J.A.M.Awards honoring Jay ’s visionfor social Justice ,Arts,and Music.Supportedby artists including Snoop Dogg ,LL Cool J,and Raekwon.In2008 ,50 Cent announced plansfor adocumentary about Jam Master Jay.Run-DM Creceived nominationfor induction intotheRockand Roll Hallof Famein2009 .

On January14 ,2009 ,they were officially inductedintoRockand Roll Hallof Famebecoming thesecondhip-hop actafter Grandmaster Flashandthe Furious Fiveto receive this honor.The group reunited brieflyat Jay-Z ’s Madein America Festivalin September2012 ,with additional performancesat Fun Fun Fun Fest(Austin)in2012andsummer concertsin Atlanta(2013–2014).Despite these occasional appearancesby Simmonsand McDaniels,no new recordingswere madefollowing Mizell ’s death .

Following successofthe biopic ‘’Notorious’’(2009),a filmaboutRun -DMCwas announcedwith screenwriter Cheo Hodari Coker,butit never progressedintoproduction .

In September2021,Darryl McDaniels signedwith Nickelodeonto create musicfor thenew NOGGIN SVOD series ‘’What's The Word?’’,featuring animated versionsof him teachingreading skills.The soundtrackwas releasedJanuary13 ,2022 ,alongside consumer productslines.On January4 ,2022 ,McDaniels publishedhis first children ’ s book ‘’Daryl ' s Dream,’’consolidating his preschool content underthe Amazon brand “Young DMC,”a playon therun -D.M.C.name .

On August11 ,2023 ,Reverend Joseph “Run” Simmonsand Darryl “DMC” McDaniels delivered what they declaredtheir final performanceas Run -D.M.C.at “Hip Hop50”concert heldat Yankee Stadium(New York City).

Legacy

Accordingto Stephen Thomas Erlewineof AllMusic,“More than any otherhip hop group,R un -D.M.C.are responsibleforshapingthe soundand styleof [hip hop]music.”Musically,theygave risefrom funkand disco origins toa harder-edged stylemarkedbysparsebeatsas heardon tracks like “[It's Like That]”and “[Peter Piper].”This approachlaid groundworkfor hardcorehip hop,influencingacts rangingfrom Public Enemyto Wu-Tang Clanand Nas.Their impact extendedbeyondEast Coastnotablyshaping Los Angelesgroupssuchas N.W.A.and Cypress Hill.

Their fusionofraprock inspired1980sbandsincluding Faith No Moreand Red Hot Chili Peppers,andhelped popularizethis genreinthe late1990sw ith bandslike Rage Againstthe Machine,Korn,and Linkin Park.They revolutionizedhip hop fashion,pioneeringst reetwear consistingof jeans,laced-off Adidas sneakers,and black fedoras,replacing flashy costumeswith minimalist setupsfeaturing two turntablesand microphones.This aesthetic influencedartistslike LL Cool Jand Beastie Boys,cementingstreetwearaship hop ’ s signaturestyle .

Accordingto thesource ‘’Rolling Stone Encyclopediaof Rock &Roll’’: Template:Blockquote

Ranked48thon Rolling Stone ’ slistof “100 Greatest Artists of All Time”(2004),they were named MTV ’ s “Greatest Hip-HopGroupof All Time”(2007)and VH1 ’ s“Greatest Hip-Hop Artist”(year).InductedintoRockand Roll Hallof Fame(2009),they receivedGrammy Lifetime AchievementAward(2016).

Run -D.M.C.accomplishednumerousindustryfirsts:

• Firsthip-hopalbumto reachNo. 1 onR&Bcharts
• Secondhip-hopactto appearon ‘’American Bandstand’’
• Firsthip-hopartistwithmultipleTop40hitsonthe Billboard Hot100
• Firsthip-hopartistwithTop10pop-chartingrapalbum
• Amongfirststo earnGold ,Platinum,andmulti-PlatinumRIAAcertifications
• Firsthip-hopactfeaturedon Rolling Stone cover
• EarlyrecipientsofGrammy nominations
• Firsthip-hopactonMTV
• Firstto performatmajorarenas
• Securedmajorproductendorsementdeal(with Adidas)
• Secondhip-hopactinductedintoRockandRollHallofFame

Despitetheir stronganti-drug stance—includingpublic serviceannouncementsandsongslike “[It's Tricky]”—legal proceedings relatedto Jam Master Jay ’ smurder revealedhe had secretly engaged incocaine dealingin1996.His familymaintainsthat he did not personally use drugsandthat proceedswere usedto coverexpenses .

Their track “[My Adidas]” appearedon thesoundtrackofthefilm ‘’Air’’(2023).

Discography

Main article: Run-DMC discography

Studio albums

• Run-D.M.C. (1984)
• King of Rock (1985)
• Raising Hell (1986)
• Tougher Than Leather (1988)
• Back from Hell (1990)
• Down with the King (1993)
• Crown Royal (2001)

Filmography

• Krush Groove (1985)
• Big Fun in the Big Town (1986)
• Tougher Than Leather (1988)
• Who's the Man? (1993)
• Lip Sync Battle (2015) – Episode: "Joseph Gordon-Levitt vs. Anthony Mackie"

Music videos

• Rock Box (1984)
• King of Rock (1985)
• You Talk Too Much (1985)
• It's Tricky (1986)
• My Adidas (1986)
• Proud to Be Black (1986)
• Walk This Way (feat. Aerosmith) (1986)
• Mary, Mary (1988)
• Beats to the Rhyme (live) (1988)
• Christmas in Hollis (1988)
• Run's House (1988)
• Pause (1989)
• Ghostbusters (1989)
• The Ave. (1990)
• What's It All About (1990)
• Faces (1991)
• Christmas Is (1992)
• Down with the King (feat. Pete Rock & CL Smooth) (1993)
• Ooh, What'cha Gonna Do (1993)
• Praise My DJ's (feat. Justine Simmons) (1999)
• The Kings [D-Generation X] (2000)
• Let's Stay Together (Together Forever) (feat. Jagged Edge)(2001)
• Rock Show(featuring Stephan Jenkins)(2001)

External links

• Official site
• Photograph of Joseph "Run" Simmons and Darryl "D.M.C." McDaniels performing in Long Beach, California, 1984 UCLA Library Special Collections.