SVP Worldwide
| Company type | Private |
|---|---|
| Industry | Consumer sewing machines and accessories |
| Founded | 2006 |
| Headquarters | Nashville , United States |
Area served | Worldwide (over 180 countries) |
| Products | Sewing machines and related accessories |
| Owner | Platinum Equity (since 2021) |
| Website | www |
SVP Worldwide is a privately owned American enterprise specializing in the global design, production, and distribution of consumer sewing machines and related accessories. The company operates under three major labels: Singer, Husqvarna Viking, and Pfaff.
Based in Nashville, Tennessee, SVP maintains additional regional offices located in Milan (Italy), São Paulo (Brazil), and Sydney (Australia). Its main research and development, sales, and customer support divisions are situated in the Huskvarna/Jönköping area of Sweden, with auxiliary teams positioned in Shanghai, London, and Nashville. SVP's operations extend to over 180 countries worldwide.
History
Formed in 2006, SVP emerged when the American private equity firm Kohlberg & Company combined the Swedish VSM Group—which owned Husqvarna Viking and Pfaff—with Singer, a company Kohlberg had purchased in 2004 for $134 million. Originally, SVP was headquartered in Hamilton, Bermuda. In 2018, Kohlberg divested SVP to Ares Management.
Amid the 2020 COVID-19 crisis, the Singer brand experienced a surge in sewing machine demand and responded by launching DIY patterns for reusable face masks. That same year, SVP collaborated with the Amazon Prime television series Making the Cut. In 2021, the company unveiled the Pfaff Creative Icon 2 sewing machine, which incorporates artificial intelligence technology. Additionally, SVP was acquired by Platinum Equity during that year.
See also
External links
- Articles with short description
- American companies established in 2004
- Manufacturing companies established in 2004
- Privately held companies based in Tennessee
- Sewing machine brands
- Home appliance manufacturers of the United States
- Manufacturing companies based in Nashville, Tennessee
- Kohlberg Kravis Roberts companies
- 2018 mergers and acquisitions
- 2021 mergers and acquisitions
- Private equity portfolio companies