Salsarita's Fresh Mexican Grill
| Company type | Private |
|---|---|
| Industry | Restaurant |
| Founded | 2000 |
| Founder | Bruce Willette |
| Headquarters | Charlotte, North Carolina , United States |
Area served | United States |
Key people | Phil Friedman (owner) |
| Products | Burritos, bowls, quesoritos, tacos, quesadillas, salads, beer, wine |
Salsarita's Fresh Mexican Grill is a fast-casual Tex-Mex dining chain based in the United States, specializing in Mexican-inspired fare. With its headquarters located in Charlotte, North Carolina, the company manages over 80 outlets, both company-operated and franchised, across the country.
History
Established in 2000 by Bruce Willette, Salsarita's ownership changed hands in 2011 when Phil Friedman acquired the brand. Under Friedman's guidance, the chain experienced substantial growth, evolving into a super-regional enterprise.
Menu
The primary offerings at Salsarita's include six main categories: burritos, bowls, quesoritos, tacos, quesadillas, and salads. Many of its restaurants also serve beer and wine, and select locations feature full-service bars.
In 2014, the restaurant collaborated with South Carolina-based PuckerButt Pepper to introduce the "World's Hottest Burrito," which incorporates Carolina Reaper peppers.
Catering
Catering services are available at most Salsarita's outlets, with options for both delivery and pickup. The catering menu includes Taco Bars, Fajita Bars, Taco Salad Bars, Nacho Bars, boxed lunches such as Burrito and Taco Salad options, as well as their signature Fiesta Packs.