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Santiago Graf

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Adapted from the English Wikipedia article Santiago Graf, available under CC BY-SA 4.0Updated 11 August 2025
Santiago Graf
BornTemplate:Birth date
Oberembrach, Switzerland
DiedAugust 31, 1904(1904-08-31) (aged 58)
near Xalapa, Mexico
Occupation(s)Entrepreneur, brewer, executive
Known forIntroducing lager beer brewing to Mexico; creating the "Graf" variation of Vienna lager

Santiago Graf (October 16, 1845 – August 31, 1904) was a Swiss-born entrepreneur, brewer, and executive at Compania Cervecera Toluca y Mexico. He was instrumental in introducing lager beer brewing to Mexico and created the "Graf" variation of Vienna lager, which remains favored in Mexico and the southwestern United States.

Life

Originating from Oberembrach, Switzerland, Graf acquired Compania Cervecera Toluca y Mexico in 1875 from fellow Swiss Augustin Marendaz. He commenced production of a well-received amber ale, noted as the first commercially viable beer in the southwestern region. Due to difficulties controlling temperature in Mexico's climate, his initial brewing was confined to ale. However, after railroad connections facilitated importing machinery, he brought in advanced absorption refrigeration units from Germany in 1882. This advancement enabled him to pioneer successful lager brewing within Mexico. By 1890, Graf had formed a stock company and constructed the nation’s inaugural large-scale modern lager brewery.

Graf preferred brewing lighter amber beers over pale varieties such as Pilsener. Unsatisfied with the quality of local malt and hops, he sourced hops from Europe and malt from the United States, while also setting up malting operations domestically using imported barley. He refined his brewing formulas by augmenting dark malts to counteract the elevated alkalinity of local water supplies, resulting in a smooth Vienna lager that enjoyed significant consumer demand. The rapid expansion of his enterprise prompted him to attract external investors to increase production capabilities.

Graf passed away near Xalapa on August 31, 1904, due to complications from endocarditis and was laid to rest in Toluca, Mexico.