Schick (razors)
| Company type | Subsidiary |
|---|---|
| Industry | Personal grooming |
| Founded | 1926 |
| Founder | Jacob Schick |
| Headquarters | United States |
Area served | North America, Australia, Asia, Russia |
| Products | Safety razors, shaving gels |
| Owner | Edgewell Personal Care |
| Parent | Edgewell Personal Care |
Schick is a United States-based personal grooming brand that focuses on safety razors, established in 1926 by Jacob Schick. Presently, it is a subsidiary of Edgewell Personal Care.
During the 2000s, Schick held the position of the second-largest global seller after Gillette and dominated the Japanese market for safety razors and blades. The brand has a presence in North America, Australia, Asia, and Russia. Meanwhile, Edgewell distributes the same product lineup under the Wilkinson Sword name across European markets. Additionally, Schick's portfolio includes shaving gels.
History
Originally created as the "Magazine Repeating Razor Company" by Jacob Schick in 1926, the firm introduced a popular single-blade safety razor featuring a steel injector capable of holding twenty blades. In 1928, Schick divested the company to concentrate on developing electric shavers bearing his name.
Control of the company shifted to Patrick Frawley in 1955, who retained ownership until 1970 when Schick was incorporated into Warner–Lambert. Subsequently, in 2000, Pfizer acquired Warner–Lambert along with its subsidiaries. In 2003, Schick was transferred to Energizer. After Energizer's corporate division in 2015, Schick became part of the Edgewell Personal Care brand portfolio.
Products
- Schick Hydro: A revamped razor system introduced on April 6, 2010.
- Hydro 5: A five-blade razor equipped with skin guards, an advanced hydrating gel that activates only during shaving, and a flip trimmer.
- Hydro 3: A three-blade model lacking the flip trimmer feature.
- Hydro Silk: A five-blade razor designed for women; initially exclusive to Schick but incorporated into Wilkinson Sword's offerings by late 2012.
- Hydro 5 Power Select: A motorized version of Hydro 5 featuring three vibration intensity settings.
- Schick Intuition: A shaving system for women that simultaneously lathers and shaves.
- Schick Quattro: A four-blade razor for men launched in 2003.
- Quattro Power: A battery-powered model reducing friction, operated by a AAA battery; includes Quattro Titanium Power with titanium-coated blades to minimize irritation.
- Quattro Titanium Trimmer: Adds an electric face trimmer powered by batteries.
- Quattro for Women: A variant with feminine color styling.
- Schick Protector: Razor engineered to reduce the risk of cuts.
- Schick Tracer: A two-blade razor featuring flexible blades designed to follow facial contours.
- Tracer FX: A sensitive skin adaptation.
- FX Diamond: Incorporates blades with extended sharpness longevity.
- Schick Xtreme3: Three-blade razor targeted at men.
- XTreme3 Disposable: Disposable variant introduced in 1999.
- XTreme3 SubZero: An upgraded version of the Xtreme3 model.
- Schick Slim Twin: Two-blade disposable razors offered in four different versions.
- Schick Double Edge Razor (Krona): A twist-to-open safety razor manufactured from 1965 through the late 1970s.
- Schick Injector Razor: Single-edge injector razors produced from 1935 until the early 2000s; blades continue to be manufactured.
- Schick Exacta: Disposable razors available with or without lubricating strips.
- Exacta 2: Two-blade disposables tailored for either sensitive or normal skin types.
- Exacta 3: Three-blade disposables featuring lubricating strips and pivoting heads.