Schmidt Baking Company
| Company type | Private |
|---|---|
| Industry | Bakery |
| Founded | 1886 |
| Founder | Elizabeth and Peter Schmidt |
| Headquarters | Baltimore , United States |
Area served | United States (designated market area for Sunbeam Bread) |
| Products | Bread (including Schmidt's Blue Ribbon, Schmidt's Old Tyme, Sunbeam Bread) |
Number of employees | 800+ |
Schmidt Baking Company operates as a bakery headquartered in Baltimore, Maryland, U.S., known for producing Schmidt's Blue Ribbon and Schmidt's Old Tyme bread lines. As an authorized licensee of the Quality Bakers of America Cooperative, it also manufactures and distributes Sunbeam Bread within its designated market area.
Established in 1886 by Elizabeth and Peter Schmidt, who utilized traditional German baking methods, the company employs a workforce exceeding 800 individuals and offers a diverse selection of bread products, with white bread serving as its primary offering.
During the 1970s and 1980s, Schmidt's marketing campaigns featured a memorable jingle inspired by The Newbeats' 1964 hit "Bread and Butter," which included the lyrics: "I like bread and butter, I like toast and jam, I like Schmidt's Blue Ribbon Bread, It's my favorite brand."
In April 2008, a fire broke out at one of the company's unoccupied properties located in Fullerton, Maryland.
Back in 1941, the National Labor Relations Board found Schmidt Baking Company guilty of not engaging in collective bargaining negotiations with its workforce.
For a period of three years, the company served as a sponsor for the pre-race parade at Baltimore’s Preakness Stakes.
In 1996, Schmidt Baking was involved in litigation with the IRS regarding whether vacation and severance payments should be considered deferred compensation for tax purposes. The outcome of this case contributed to proposed amendments in tax legislation.
In 2012, Schmidt Baking expanded its portfolio by acquiring the rights to the Holsum and Milano brands in Harrisburg and Scranton from Bimbo Bakeries USA.
Amid the January 2022 winter storm that affected Virginia, a delivery truck operated by Schmidt Baking provided bread to motorists stranded on Interstate 95 for more than 24 hours.
See also
External links
- Bakeries of the United States
- Manufacturing companies based in Baltimore
- American companies established in 1886
- Retail companies established in 1886
- German-American culture in Baltimore
- Historic American Engineering Record in Baltimore
- Food and drink companies established in 1886
- 1886 establishments in Maryland