Schneider Rundfunkwerke
| Company type | Aktiengesellschaft |
|---|---|
| Industry | Consumer electronics |
| Founded | 1889 in Türkheim, Bavaria, Germany |
| Founder | Felix Schneider |
| Defunct | 2002 |
| Fate | Acquired by TCL Corporation |
| Headquarters | Türkheim , Germany |
| Products | Consumer audio devices, radio cabinets, personal computers |
Schneider Rundfunkwerke AG was a German company specializing in the production of consumer audio devices.
History
The company was established in 1889 in Türkheim, Bavaria, by Felix Schneider. Initially, its focus was on manufacturing industrial woodworking machinery. In 1965, Schneider expanded into the audio electronics sector by producing radio cabinets.
Throughout the 1970s and 1980s, Schneider gained recognition for offering cost-effective audio systems, setting itself apart from other German manufacturers that concentrated on premium luxury products.
In 1984, Schneider began distributing computers from Amstrad under its own brand across Germany and Central Europe. This lineup included models such as the Amstrad CPC 464, Amstrad PCW, and Schneider Joyce, followed by the PC1512 and PC1640. The collaboration with Amstrad concluded in 1987, after which Schneider developed its own PC-compatible computers, exemplified by the launch of the Schneider Euro PC in 1988.
That same year, Schneider acquired the Gebrüder Steidinger firm along with its Dual turntable range from Thomson. This acquisition aimed partly to obtain a well-known brand presence in France, where Schneider SA was already operating. During the 1990s, the company underwent rebranding to become Schneider Electric.
After encountering financial difficulties leading to bankruptcy in 2002, Schneider was purchased by TCL Corporation for €8.2 million.