Seamless (company)
| File:Seamless logo.svg Seamless logo introduced after 2021, reverted in 2025 | |
| Company type | Private |
|---|---|
| Industry | Online food ordering |
| Founded | 1999 |
| Founder | Jason Finger, Paul Appelbaum, Todd Arky, Andy Appelbaum |
| Headquarters | New York City , United States |
Area served | United States, London |
| Products | Online food ordering platform (website and mobile applications) |
| Parent | Grubhub (2013–2021), Just Eat Takeaway (2021–2025), Wonder Group Inc. (2025–present) |
Seamless North America LLC (previously known as SeamlessWeb) operates as an online food ordering platform that allows customers to place delivery and takeout orders through both its website and mobile applications.
History
Established in 1999 by Jason Finger, Paul Appelbaum, Todd Arky, and Andy Appelbaum, SeamlessWeb originally offered corporations a digital platform to order meals from restaurants and catering services. Beginning in 2005, the company broadened its services to individual consumers, collaborating with more than 12,000 dining establishments and supporting over 4,000 corporate clients with a membership exceeding 2 million across the United States and London. Its consumer-facing ordering service is available in key metropolitan areas such as New York City, Boston, Philadelphia, Washington, DC, Miami, Chicago, Houston, Austin, Seattle, San Francisco, Los Angeles, and London.
In April 2006, Aramark acquired the company. Later, in June 2011, Spectrum Equity Investors made a $50 million minority investment which led to Seamless being spun off as an independent company. That same month marked the transition from the name SeamlessWeb to simply Seamless.
Seamless declared a merger with GrubHub in May 2013; this consolidation was finalized on August 9, 2013. The unified organization operated under the name GrubHub, Inc., connecting diners with roughly 25,000 restaurants throughout the US and London. Prior to the merger in early 2013, the combined platform handled around 130,000 orders daily.
After Just Eat Takeaway acquired Grubhub on June 15, 2021, Seamless introduced a refreshed logo. Subsequently, in 2024, Wonder Group Inc. purchased Grubhub from Just Eat Takeaway for $650 million; this deal closed in the first quarter of 2025 and brought back the original logo design.
Recognition
In 2004, SeamlessWeb ranked as the fourth fastest-growing private company nationwide on the Inc. 500 list. The company led technology firms in New York State for revenue growth during the 2005 Deloitte Technology Fast 50 program and earned a spot among TIME magazine's "50 Coolest Web Sites" for the year 2006.
In August 2009, SeamlessWeb was featured on the MSN web series Cool Runnings in an episode titled "Carving a Niche in Online Food Delivery," showcasing its strategic market approach and collaborations with restaurant partners and corporate clients.
Jason Finger, co-founder and long-serving CEO, was honored with the 2007 Ernst & Young Entrepreneur of the Year Award in the E-Services category for his role in expanding the business.
See also
External links
- Articles with short description
- Pages with broken file links
- Online food retailers of the United States
- American companies established in 1999
- Retail companies established in 1999
- Transport companies established in 1999
- Internet properties established in 1999
- 2013 mergers and acquisitions
- Privately held companies based in New York City
- 1999 establishments in New York (state)