SeatGuru
| Company type | Subsidiary |
|---|---|
| Industry | Travel, Airline seat mapping |
| Founded | October 2001 |
| Founder | Matthew Daimler |
| Fate | Ceased operations and redirected to Tripadvisor |
| Parent | Tripadvisor (under Expedia Group until 2011, then independent) |
| Website | www |
SeatGuru.com functioned as an online platform that featured aircraft seat maps, user-generated seat evaluations, and a color-coded guide to identify both premium and less desirable airline seat options. Additionally, it offered comprehensive information on in-flight services and airline-specific rules concerning check-in procedures, baggage policies, unaccompanied minors, as well as traveling with infants and pets.
History
Founded in October 2001 by Matthew Daimler, a frequent corporate traveler, SeatGuru began generating revenue through Google AdSense starting in 2003.
In 2007, Tripadvisor, which was then under the Expedia Group umbrella, acquired SeatGuru. Expedia later spun off Tripadvisor into an independent entity in December 2011.
By the year 2020, the SeatGuru mobile application was withdrawn from both the Apple App Store and Google Play, coinciding with the cessation of updates to its blog.
On 31 October 2025, SeatGuru officially ceased operations and redirected all website traffic to Tripadvisor.
Following its closure, users seeking aircraft seat maps have alternative options such as AeroLOPA, SeatMaps.com, and FlightSeatmap.com.
Awards
- Recognized as one of Travel + Leisure Top Travel Websites in 2008
- Honored in the Travel category at the 2007 Webby Awards