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Selecta (company)

From Alfawiki
Adapted from the English Wikipedia article Selecta (company), available under CC BY-SA 4.0Updated 30 November 2025
Selecta Group
Company typePrivate
IndustryVending machine services, coffee and convenience food solutions
FoundedJanuary 1, 1957; 69 years ago (1957-01-01) in Murten, Switzerland
FounderJoseph Jeger
Headquarters
Cham
,
Switzerland
Area served
Europe
ProductsCoffee and convenience food vending solutions
OwnerKohlberg Kravis Roberts & Co.
Number of employees
10,000 (2019)
Websitewww.selecta.com

Selecta Group is a European operator specializing in unattended self-service retail, established in 1957 in Murten, Switzerland. Currently owned by the American private equity firm Kohlberg Kravis Roberts & Co., the company delivers coffee and convenience food solutions within workplaces and public venues. Its headquarters are located in Cham, Switzerland. As of 2019, Selecta employed roughly 10,000 staff members and achieved revenues nearing .

History

During a business trip to the United States in 1950, Joseph Jeger, a Swiss worker based in Basel, discovered vending machines and recognized their potential application at his employer’s factory. Using his personal savings, he imported five vending machines from the US and installed them locally. To minimize maintenance expenses linked to American components, Jeger initiated local production of vending machines in Switzerland, officially founding Selecta in 1957.

Milestones

  • 1957 - Establishment of Selecta in Switzerland.
  • 1985 - Integration into the Valora Group.
  • 1997 - Initial public offering on the Swiss Stock Exchange valued at CHF 515 million.
  • 2001 - Acquisition by Compass Group for CHF 1.35 billion.
  • 2007 - Purchased by Allianz Capital Partners for CHF 1.80 billion.
  • 2012 - Collaboration with Starbucks to introduce Starbucks Office Coffee.
  • 2015 - Bought by KKR for CHF 3.7 billion.
  • 2017 - Acquisition of Pelican Rouge, broadening operations to eight European countries and adding a roasting plant in the Netherlands.
  • 2018 - Expanded UK footprint through the purchase of Argenta and Express Vending.

External links