Semir (company)
| Company type | Public |
|---|---|
| Industry | Apparel |
| Founded | December 18, 1996 in Wenzhou, China |
| Founder | Qiu Guanghe |
| Headquarters | Wenzhou , China |
Area served | China, over 25 countries and regions worldwide |
Key people | Qiu Guanghe (founder) |
| Products | Casual and children's clothing (brands: SEMIR, balabala) |
Number of employees | 4000+ |
Zhejiang Semir Garment Co., Ltd, established by Qiu Guanghe in Wenzhou, China on December 18, 1996, stands as a prominent Chinese apparel enterprise focusing on casual and children’s clothing through its key labels—SEMIR and balabala.
About
With a workforce exceeding 4,000 employees, Semir Group manages upwards of 7,000 independent outlets throughout China and maintains a presence in more than a dozen international markets. Since its 2011 listing on the Shenzhen Stock Exchange, the corporation recorded revenues near $2.8 billion and net earnings of $311 million in 2019. It regularly secures a position among the top ten in both profitability and sales within China’s garment sector and is acknowledged as one of the nation’s leading 500 private enterprises.
History
1996: Semir was established in Wenzhou
1997: The inaugural SEMIR casual apparel store launched in Jiangsu province
2002: Introduction of balabala, the children’s clothing division
2006: SEMIR received accolades as "China Famous Brand" and "China Famous Trademark"; ranked within the top ten for competitiveness in China's apparel industry; initiated Semir Charity Fund with a capital injection of 20 million yuan
2010: Contributed 3 million yuan for Yushu disaster aid alongside 2 million yuan worth of garments
2011: Achieved listing on the SME board of Shenzhen Stock Exchange
2012: Established Zhejiang Semir E-commerce Company based in Hangzhou
2013: Appointed as the exclusive Chinese distributor for German label Marc O'Polo
2017: Commenced global growth by opening its first international store in Riyadh, Saudi Arabia
2019: Annual turnover surpassed $2.9 billion; retail locations exceeded 7,000 outlets
2020: Donated 10 million yuan to assist Covid-19 pandemic relief initiatives
2021: Expanded SEMIR and balabala brands into Nepal, Vietnam, Qatar, Dubai, Macao, and Cambodia; operating across over 25 countries and regions worldwide
Notable brand endorsers
- Han Geng (2009)
- Choi Siwon (2009)
- Show Lo (2009)
- Super Junior-M (2009-2010)
- Lee Min-ho (2012-2014)
- Kim Soo-hyun (2014-2015)
- Lee Jong-suk (2014-2016)
- Minah (2014-2016)
- Yura (2014-2016)
- Kim Woo-bin (2015-2017)
- Yang Yang (2016-2018)