Sero electric
| Company type | Private |
|---|---|
| Industry | Automotive |
| Founded | 2010 |
| Founder | Pablo Naya |
| Headquarters | Buenos Aires , Argentina |
| Products | Electric microcars (Sedan, Cargo) |
Sero electric is a microcar manufacturer specializing in electric vehicles, headquartered in Buenos Aires, Argentina. The company was established in 2010.
History
Pablo Naya founded Sero electric in 2010 with the objective of creating Argentina's first domestically produced electric automobile. Motivated by the increasing popularity of electric microcars across Europe, the initiative commenced in 2015 backed by an investment amounting to USD 4 million.
By September 2019, the initial lineup of Sero electric vehicles was finalized and introduced to the market, offering both passenger and commercial microcars starting at US$9,000. The Sero Sedan model is designed for personal transportation, whereas the Cargo variant—offered in pickup and van configurations—is tailored for business use. In February 2021, Sero Electric formed a collaboration with Brazilian firm Movi Electric to manufacture its vehicles for the growing automotive market in Brazil.