Setron (company)

Setron Limited

Company type	Private
Industry	Electronics manufacturing
Founded	1965
Founder	Tan Biauw
Defunct	1979
Headquarters	Singapore , Singapore
Products	Television sets, radios with cassette recording functionality

Setron Limited was an electronics manufacturer based in Singapore that operated throughout the 1960s and 1970s. Established in 1965 by Tan Biauw, the company began producing television sets at its Leng Kee Road plant in April of that year, utilizing European-made components. By December 1965, these televisions were available on the domestic market.

History

In April 1966, Setron expanded its operations with a new production facility, during a time when televisions were present in approximately one out of every six Singaporean homes.

From 1969 onwards, Setron broadened its business scope by creating subsidiaries in both Malaysia and Indonesia, as well as partnering with Japanese companies Sanyo, specializing in electrical devices, and Toyo, a plywood manufacturer. The company introduced its inaugural colour television sets in May 1974, which were also the first locally assembled models capable of receiving UHF signals, aligning with Singapore’s rollout of colour television broadcasts. This debut resulted in an initial order volume of 500 units. In 1977, Setron pioneered the integration of cassette recording functionality into radios within Singapore.

On 23 May 1979, Setron was served with a takeover proposal from Haw Par Brothers International Limited.