Shopbop
| Company type | Subsidiary |
|---|---|
| Industry | E-commerce |
| Founded | November 1999 |
| Founder | Bob Lamey, Martha Graettinger, Ray Zemon |
| Headquarters | Madison , United States |
Area served | Worldwide (over 200 countries) |
Key people | Kim Fleissner (CEO) |
| Products | Apparel, footwear, handbags, accessories |
Number of employees | 400 (2015) |
| Parent | Amazon.com |
| Website | shopbop |
Overview
Shopbop is an American e-commerce retailer specializing in fashion clothing and accessories, established in 1999. Since 2006, it has operated as a subsidiary under the ownership of Amazon.com.
Company Details
- Founders: Bob Lamey, Martha Graettinger, and Ray Zemon
- Headquarters: Madison, Wisconsin, United States
- Chief Executive Officer (CEO): Kim Fleissner
- Industry: E-commerce
- Product Range: Apparel, footwear, handbags, and various accessories
- Employee Count: Approximately 400 as of 2015
- Languages Supported: English, Russian, Chinese
- Website: shopbop.com
- Operational Status: Active
- Commercial Activity: Yes
History
Shopbop was established in November 1999 in Madison, Wisconsin, by Bob Lamey, Martha Graettinger, and venture capitalist Ray Zemon. Initially, it served as the online extension of Bop, a physical clothing store located in downtown Madison, which ceased operations in 2014. Graettinger and Lamey selected Madison due to its vibrant college community with a strong interest in fashion.
In February 2006, Shopbop was purchased by Amazon.com. At the time of acquisition, the company offered 103 distinct high-end fashion lines. Following the purchase, Shopbop operated with considerable autonomy from Amazon, which also retails apparel and accessories. In fact, Shopbop occasionally competed directly with Amazon’s own fashion offerings. In September 2013, Shopbop launched East Dane, a contemporary menswear platform that was later integrated into Shopbop.com in 2021.
The website has undergone multiple redesigns over the years, notably in 2012 and again in 2017. Among these updates was the introduction of a loyalty program aimed at enhancing customer engagement.
In 2022, Shopbop expanded its product range by introducing a beauty category.
Currently, Shopbop remains a prominent online retailer catering to style-savvy consumers. It features an extensive selection of apparel, footwear, handbags, and accessories from more than 1,000 brands, including renowned designers like Tory Burch, Agolde, Ulla Johnson, and Saint Laurent.
Products
Shopbop features an extensive range of women's apparel, footwear, handbags, and accessories. The brand's inventory spans from luxury designer labels to budget-friendly, fashionable options. Their assortment includes items such as dresses, tops, pants, denim, skirts, outerwear, swimwear, lingerie, among other categories.
Beyond women's fashion, Shopbop also provides a curated selection of men's apparel and accessories. The men's line offers clothing, shoes, and accessories from well-known brands including Calvin Klein, Levi's, and Tommy Hilfiger.
Shipping and Returns
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Shopbop supplies complimentary shipping and returns on all orders shipped within the United States. Additionally, the company ships internationally to more than 200 countries worldwide. Their return policy permits customers to send back merchandise within 30 days of purchase for a full refund. For all domestic orders within the U.S., returns are free of charge.