Shore Fire Media
 | |
| Industry | Marketing, Public Relations |
|---|---|
| Founded | Brooklyn, NY, US (1990) |
| Founder | Marilyn Laverty |
| Headquarters | , |
Number of locations | 3 |
| Website | ShoreFire.com |
Shore Fire Media is a public relations agency based in Brooklyn, New York that focuses on the entertainment and pop culture sectors. In 2023, their clientele collectively secured 43 Grammy nominations, underscoring the company's substantial industry presence.
History
Established in 1990 in Brooklyn by entrepreneur Marilyn Laverty, Shore Fire Media began with modest means and has since grown substantially through strategic management, including the contributions of co-president Mark Satlof.
Laverty leveraged her 13 years of experience at Columbia Records, where she served as vice president of publicity. Her leadership and business acumen earned her recognition as one of the most influential women executives in the music industry by Billboard in 2016. She continues to serve as Bruce Springsteen’s longtime publicist.
Initially concentrating on music-related publicity, Shore Fire expanded its services to encompass venues, corporations, digital platforms, literary projects, and events beyond music, thereby widening its client base.
The firm has repeatedly appeared on The New York Observer’s PR Power 50 List between 2013 and 2019 and was again acknowledged in 2023 for its achievements in music and entertainment public relations.
To strengthen its presence in major industry centers, Shore Fire inaugurated offices in Nashville in 2013 and Los Angeles in 2018.
In December 2019, Shore Fire Media became a part of Dolphin Entertainment, an entertainment marketing and content creation company, enhancing its market position through this acquisition.