Showpo
| Company type | Private |
|---|---|
| Industry | Fashion retail |
| Founded | 2010 |
| Founder | Jane Lu |
| Headquarters | Sydney , Australia |
Key people | Jane Lu (CEO) |
| Products | Apparel for young women |
Number of employees | 4 (2012) |
Showpo is a digital fashion retailer from Australia that focuses on apparel for young women. By June 2017, the company reported an annual turnover of US$30 million, with international sales accounting for 35% of its total revenue.
The CEO, Jane Lu, credits the brand’s achievement largely to its impactful social media presence, describing it as the firm's "most significant competitive edge." As of May 2017, Showpo had attracted 1.1 million followers on Instagram and garnered 895,100 Likes on Facebook.
History
Established in 2010 by Jane Lu under the original name "Show Pony," Showpo started its journey operating out of her parents' garage located in Balmain, Sydney. Within three months, the business expanded by opening a physical outlet in Broadway, Sydney, and then launched a kiosk at Pitt St Westfield in August 2011. In 2012, with a team of only four employees, the company achieved its first month surpassing one million dollars in sales. Showpo decided to shut down its profitable physical stores in 2013 to dedicate efforts solely to e-commerce. By 2014, sales had climbed to $10 million and reached a $30 million annualized figure by 2017.
Showpo International
Showpo entered the United States market in August 2017 by officially launching operations with a distribution center situated in Los Angeles.