Shun Fat Supermarket
| Company type | Private |
|---|---|
| Industry | Retail (Asian groceries) |
| Founded | 1990s |
| Founder | Hieu Tai Tran |
| Headquarters | Monterey Park, California , United States |
Area served | California, Nevada, Oregon, Texas |
| Products | Asian groceries, apparel, small electronics |
| Website | www |
Shun Fat Supermarket
Shun Fat Supermarket (Template:CJKV), also referred to as SF Supermarket, is a retail chain specializing in Asian groceries, primarily serving Chinese Vietnamese American communities. Its presence spans across the San Gabriel Valley in California, Little Saigon, Orange County, Sacramento, California, San Pablo, California, Las Vegas, Nevada, Portland, Oregon, and Garland, Texas.
Founded in the 1990s by Hieu Tai Tran (陳才孝), a Chinese Vietnamese entrepreneur, the initial store was established in the suburban Chinese American enclave of Monterey Park, California. While the name "Shun Fat" has occasionally drawn curiosity from English-speaking media, it translates to "prosperity" in Chinese.
The supermarket chain is known for its extensive selection of imported products from various Asian countries, including mainland China, Hong Kong, Taiwan, Japan, Thailand, and Vietnam. Alongside these international items, it stocks select mainstream American brands. Typically, Shun Fat outlets are situated within newly developed suburban Chinatown areas or emerging Vietnamese American commercial zones.
In competition with chains such as 99 Ranch Market and Hong Kong Supermarket, Shun Fat frequently serves as an anchor tenant in Asian shopping centers and strip malls. Many of these retail spaces have undergone significant renovations under Hieu Tran’s direction. Particularly large "Superstores" located in Dallas, El Monte, Garden Grove, Las Vegas, San Gabriel, and Westminster operate as Chinese-style hypermarkets, offering not only groceries but also apparel, small electronics, and other merchandise. These additional retail sections are managed by independent vendors who handle their own transactions.
A notable expansion occurred in 2005 when Shun Fat opened a 105,000-square-foot (9,800 m2) flagship location within the Little Saigon area of Westminster, California—an area known for its competitive Vietnamese supermarket market.
The chain extended its reach into Texas with the opening of the Dallas Superstore in June 2013.
In 2017, Shun Fat divested its Monterey Park and Rowland Heights stores to Great Wall Supermarket.
June 2019 marked Shun Fat’s entry into Oregon with the launch of its first store in Southeast Portland’s Jade District at the intersection of 82nd Avenue and Foster Road. This location occupied a former Fred Meyer building and represented the company’s fifteenth store overall as well as its inaugural presence in the Pacific Northwest.
Locations
- California
- South El Monte – 2650 Rosemead Boulevard
- Garden Grove – 13861 Brookhurst Street
- San Gabriel – 1635 South San Gabriel Boulevard
- San Diego – 6935 Linda Vista Road
- Westminster – 15440 Beach Boulevard #123
- Fresno – 4970 East Kings Canyon Road
- Sacramento – 4562 Mack Road
- Sacramento – 6930 65th Street #123
- Sacramento – 5820 South Land Park Drive
- Stockton – 8004 West Lane
- San Pablo – 2368 El Portal Drive
- Rancho Cordova – 2738 Sunrise Boulevard
- Nevada
- Oregon
- Portland – 5323 Southeast 82nd Avenue
- Texas
- Garland – 3212 North Jupiter Road