Shwood Eyewear
| Company type | Private |
|---|---|
| Industry | Eyewear |
| Founded | 2009 |
| Founder | Eric Singer, Ryan Kirkpatrick, Daniel Genco, Taylor Murray, Philip Peterson |
| Headquarters | Portland, Oregon , United States |
| Products | Sunglasses, eyeglasses |
Shwood Eyewear is a Portland, Oregon-based American company specializing in sunglasses and eyeglasses, established in 2009.
History
In 2005, Eric Singer crafted the initial wooden glasses prototype using madrone wood, reclaimed cabinet hinges, and repurposed lenses. Singer introduced this concept to Ryan Kirkpatrick, Daniel Genco, Taylor Murray, and Philip Peterson. After showcasing the glasses at a skatepark, Singer secured his first orders priced at $20 per frame.
The brand name Shwood was inspired by a fictitious sponsor created by one of Singer’s friends for a snowboarding event.
Officially founded in 2009, Shwood Eyewear gained early attention when a blogger featured the brand soon after its debut, leading to immediate customer demand. The company started operations in a compact 7 × 15-foot workshop before moving to a 30 × 50-foot space. By 2010, Shwood relocated to a larger 6,000 square-foot facility in Portland. Production reached 125 frames daily by 2011, supplying around 80 retail outlets; by 2013, daily output had risen to 300 frames.
In 2015, Shwood launched frame covers crafted entirely from recycled newspapers. The following year, the company introduced eyewear designs incorporating natural elements such as feathers and flowers while continuing to innovate with various materials.
Shwood’s collection features both sunglasses and prescription eyeglasses, with frames constructed from materials like wood, stone, acetate, titanium, and brass.