Sierra (retailer)
| Company type | Subsidiary |
|---|---|
| Industry | Retail |
| Founded | 1986 in Reno, Nevada, United States |
| Fate | Acquired by TJX Companies in December 2012 |
| Successor | Sierra |
| Headquarters | Framingham, Massachusetts , United States |
Area served | United States |
| Products | Outdoor gear and apparel, footwear, clothing, home decoration items |
| Owner | TJX Companies |
Number of employees | (2009 (reduction of about 130 employees at Cheyenne facility)) |
| Parent | TJX Companies |
| Website | www |
Sierra Trading Post, Inc., known simply as Sierra, is an off-price retail chain owned by TJX. Headquartered in Framingham, Massachusetts, Sierra specializes in gear and apparel for outdoor activities, fitness, and adventure, as well as footwear, clothing, and home decoration items. By November 2022, the company operated 78 physical stores and maintained an online shopping platform offering merchandise from roughly 3,000 well-known brands.
Established in December 1998, Sierratradingpost.com gained accolades such as inclusion on the "Internet Retailer Top 400 List" in 2004 and was repeatedly featured on the "Top 500 List" between 2005 and 2011.
History
Sierra was founded in Reno, Nevada in 1986 and continued operations there until 1992. The original office occupied about 500 square feet, while current retail locations average approximately 18,000 square feet.
In the aftermath of the 2008 economic downturn, Sierra reduced its workforce by about 130 employees at its Cheyenne facility—including retail, outlet, and fulfillment operations—in January 2009.
TJX purchased Sierra in December 2012 for an estimated $200 million. Following this acquisition, the brand was shortened to Sierra and expanded through additional store openings.
Catalogs
The initial catalog consisted of 16 pages showcasing hand-illustrated products printed in duotone. Production of the catalog ceased as of December 2017.
Retail stores
Sierra maintains a network of physical stores throughout the United States. As part of the TJX portfolio, many Sierra locations are situated near or within shopping centers featuring HomeGoods, T.J. Maxx, or Marshalls outlets.
In April 2025, Sierra launched its inaugural store in California, located in South Lake Tahoe.
External links
- Articles with short description
- TJX Companies
- Economy of the Western United States
- Online retailers of the United States
- American companies established in 1986
- Retail companies established in 1986
- Internet properties established in 1998
- 2012 mergers and acquisitions
- Companies based in Cheyenne, Wyoming
- 1986 establishments in Nevada
- Department stores of the United States
- Discount stores of the United States
- Sporting goods retailers of the United States
- Camping equipment manufacturers
- Climbing and mountaineering equipment companies
- Outdoor clothing brands
- Outdoor retailers